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With so many different vehicles to use when advertising online, Pay Per Clicks are definitely one of the most popular

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

. There are mixed feelings about the topic....seasoned veterans in marketing will side with PPC's while others equall

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y as successful will frown on it.

1. Use very specific words when bidding....

When you are selecti

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ng your words for your PPC options , it is ALWAYS best to be as specific as possible. You should never be "vague". If

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

you choose words that are vague like "car", "television", "movies", etc., you will have wasted clicks that cost you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

money. The strategy is to be more specific, such as, "1997 Gray Chevy Malibu", 19 inch Panasonic HDTV", "Rocky IV", e

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tc. You MUST be specific to get the most for your money!

2. Pick your PPC choice(s) focused.....

W

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hen you are choosing which PPC to use, obviously there are some things to consider. No matter who you go with, stay f

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ocused and don't get spread out. It's better to be focused on a fewer than semi-focused on many. Track everything and

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

experiment with keywords minimally.

3. Don't overdraw yourself....

I know from my own experience

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

that the drive to out bid your opponent is very strong and in some cases , it may be stronger than your ability to ut

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ilize your funds wisely. It is very important to stick within your budget. Sometimes the high priced words may NOT be

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

what you need/want anyway so stick to your guns and don't overdraw your account by letting your emotions get the bes

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t of you.

4. Always track your ads, regardless of where or how you advertise

One of the great bene

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

fits about operating online is the ability and accessibility to track your ads. It is possible to track every single

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

anything that happens and if you are not doing so , you should be. You can create free accounts that are adequate if

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

necessary so don't exclude tracking for ANY reason.

Usually, if you experiment enough with PPC's, you will find them

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to be a solid advertising method. It is a personal choice so I recommend that you do whatever gets you the most targ

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eted traffic. You can never have enough targeted traffic so utilize any method that fits into your budget.

So there

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

are many things to consider with PPC's, those are just a few. Hope this was helpful to some. Take care and God Bless.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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