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If you are a Google Adsense publisher you must have came across the problem of getting irrelevant or off-targeted ads on your sites . What are the reasons for getting irrelevant ads ? How can you stop them from appearing

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

on your sites ? Read On and you will find these questions answered .

Reasons for getting irrelevant Ads : *Lack of content You all Know that google adsense ads are contextual . Hence keyword ric

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

content is a must to get well targeted ads.If your site has less content that can be one of the reasons why you are getting off-targeted ads or PSAs .

*Sensitive Keywords Sometimes webmaster have to com

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

promise on including keywords which are not related to your niche in their site's content . If these sensitive keywords happens to fall under the category of high paying ones you will see ads related to them on your site

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nstead of getting ads related to the topic of your site. Some webmasters would think that they will benefit from these ads since they have a higher EPC but this is not the case, Since these ads are irrelevant to your sit

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e's content your visitors will not be interested in clicking on them.

*poor advertising strategies by advertisers This is something which not under the control of the publishers. It is found that some a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

vertisers uses generic keywords to bid upon in their advertising campaigns instead of using specific keywords.This results in serving off-targeted ads to a publisher's site. This is neither going to help the advertiser s

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ince it will reduce the sales and their ROI.

*Geo-targeting Geo-targeting in the google adsense is another reason why we sometimes gets off-targeted ads. Some geo-targeted ads doesn't consider about the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

site's topic and considers only about the geographic location from where the visitor is.

*comment spamming This can be another reason for getting off-targeted ads. This happens mainly in blogs. sometim

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

es adsense media bot picks up the sensitive keywords that may be there in the spam comments and serves ads which are related to them and thereby resulting in irrelevant ads for the site.

Possible solutions for Off-ta

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

geted ads:

*Keyword rich content. Each system will have its on methods of getting ads relevant. In Google adsense it is more dependent on what you write about than anything else. So having more co

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ntent with keywords related to your sites niche can help you in getting more relevant ads. Content without keywords or with sensitive keywords won't help you.

*Use of section targeting You can use Secti

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n targeting to emphasize those part of your content to which your ads to be related. You can read about section targeting here

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

a>. Make sure to have significant amount of content between your section targeting tags else you will end up with irrelevant ads again. Also note that section targeting can take up to 2 weeks to take effect. Also be w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rned about using this feature to emphasise irrelevant content as it might go against the Google adsense program policies.

*Section targeting with "weight ignore" You can use this to mask the your conte

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nt with sensitive keywords from adsense media bot. Locate the part of your content with sensitive keywords and enclose it between section targeting with weight ignore tags.

*make sure that your site's topic is reflected

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ar to where the ads are going to appear.

*Don't use generic names as your page file names. For example,if your page is about "Making money with adsense" you can name the file as "making-money-with-adsense.html" or somet

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ing like that.

*Use Competitive ad filter You can always use competitive ad filter to block unwanted ads from appearing on your sites. Make sure to use it in a wise manner because a deliberate filterin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

g can affect your EPC.

If you are an adsense publisher it will be worth taking a look at this List of Common Adsense Mistakes

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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