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I must admit some of these points are a little basic, but it would surprise you how easy it is to make these mistakes.

Most people who blog,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

and most certainly people who blog for a revenue, know, or need to know, what not to do with their Google ads. I, way too often notice blogs

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

that fail to follow the Google Adsense rules, and in turn loose out in any earnings they have made with the Google Adsense program. Especial

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y, it is very hard on those who have expended much resources both financially and in ‘blood and tears’ on their site, only to realize that th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ey misunderstood the rules, or even worse did not take the time to follow them correctly (this regrettably seems to be the most popular excus

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

). So here is a list, it is not exhaustive however, and I may have missed some important points, so please feel free to comment on this, as w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ith all my posts (well 90% anyway) they are interactive, via comments.

I would love to hear any feedback and any additional points, which I

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

will add to the article if relevant.

1. Do not use other contextual ads with Google Adsense

2. Do not tell people or encourage them to clic

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

k your ads, “sponsored links” or “advertisements” are allowed, but no other terms.

3. Do not modify the Google Adsense code.

4. Do not clic

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

on your own ads, if you do by mistake - tell google, they love feedback from their customers, and will appreciate you telling them this info

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rmation.

5. Do not use tools like ‘traffic generators’ with Google ads, or systems that you pay to have people visit your site these may be

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

seen as FALSE IMPRESSIONS, and thus the clicks generated by this will not be valid, and may result in Google suspending you Adsense account,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

or removing the funds involved.

6. Do not place your ads in a location where they might be seen to be part of another ad service you may use

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

.

7. Do not place your ads on empty pages, for example if you are updating your site and you have Google ads on your header, and say for exa

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ple you have created a section, which will be very popular soon, but is currently empty, by placing your Adsense code on the page now you may

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

end up with ads that are not targeted correctly, as Google sends out it’s ‘bots’ as soon as it can, usually within 30 minutes, and after tha

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

they may not come back for another 3 weeks, so you could be left with non paying ads (public service ads) for they entire period, whilst you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

may have had high traffic during that time.

8. Do not place more that 3 ad units on your blog/site ( they usually wont show anyway, so you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ill just be wasting your time - and space)

9. Do not e-mail your Google Adsense code, (yes people try to place them in newsletters), but it

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

does break Google’s TOS, so a big NO NO

10. Do not - not ask questions, when in doubt always ask before you act!

© John Ryan and The BlogPr

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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