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In my experience with thousands of my AdSense Gold customers, I've noticed that new AdSense publishers tend to make the same mistakes. I made them too when I was new to AdSense.

I've decided to discuss 3 of th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e big mistakes with you so that you can have a head start and avoid these AdSense pitfalls. They are:

Selecting the wrong topics

Having too many topics on the same site

Trying to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ake a quick buck with bad traffic

Selecting The Wrong Topics

When I first started out with AdSense, I was one eager beaver. I wanted to create as many pages as I could, and I didn'

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

care what topic they were about as long as it wasn't adult or gambling.

I put up a site on Old Time Radio Shows, and I was excited to see that I made a few dollars a month with it. What I didn't realize at t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e time is that my $0.10 clicks were the bottom of the proverbial AdSense barrel in terms of earnings.

I didn't know then that it paid to research the good, high paying topics. So I just put up sites on whateve

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

I could think of that seemed easy to rank for in the search engines.

I was shooting myself in the foot! Once I realized that I could do a little keyword research and find out how much the keywords were worth,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

then I started focusing on the higher paying niches and started seeing the $1, $2, $5, $10 clicks and up. I don't get that much with every click, but often enough to keep me very happy!

So research your topics

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

first using the AdWords Traffic Estimator Tool, or a good high paying keywords list such as Keyword Explosion.

Too Many Topics on One Site

Another mistake I see newbies make very often (and I

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ade myself when I was a newbie) is having too many topics put on one website. I've seen sites that target everything from alphalpha to Zoro!

That's a bad idea for two main reasons:

It makes it hard

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

o optimize your site.

You want your domain name to be targetted to the topic of the site (a great search engine optimization technique). If you have every manner of topic on the site, you can't do this and lose

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

out on the power that a great domain name can have with the search engines.

Google's Smart Pricing doesn't like it.

If you're not familiar with it, SmartPricing is what Google uses to figure out how m

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

uch your page is worth in relation to the ads showing on the page. The more Smart Pricing likes your pages, the more you will get paid per click.

One of the things I've seen with Smart Pricing is that it likes

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tightly focused, targetted sites. You might have a lot of pages on one site, but they need to be related to each other.

"But I can't afford more than one domain right now," you might protest.

If t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

at's the case, the best thing you can do is to create subdomains for each of the categories that your site targets.

For example, if you have a site that targets "alphalpha" and "Zoro", have two subdomains:

htt

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

://alphalpha.mydomain.com/
http://zoro.mydomain.com/

Do not have the subdomains link to each other either. That way Google seems them as seperate "mini-sites".

Be Careful What Kind of Traffic You

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Send To Your Sites

Not all traffic sources are created equal. There are a lot of sites out there selling "one hundred thousand visitors to your site for $49.95!" and the like.

What most of these site

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

do is use software to "simulate" a visit to your site. They are not real people. I've tested this extensively with a couple of vendors who sell this kind of traffic, and not once have I ever gotten any "real"

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

people.

The problem is that sometimes those bots goof and "click" the ads by following the links.

Google sometimes sees those clicks as fraudulent, and many a new AdSense publisher has lost his account because

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

of it.

So beware of shady or "too good to be true" traffic promises, they will only hurt you!

Focus on search engine optimization and link trading, that's where you're going to get the most bang for your buck.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

For more details on how to optimize the pages on your site so that the search engines just love them, read my free ebook, AdSense SEO Made Easy

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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