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A frequent topic of discussion on webmaster forums is low Google Adsense click-through rate (CTR).

"Why aren't my visitors clicking on my Adsense ads?"

"Why is my CTR so low?"

"How can I improve my revenu

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e?"

All too frequently, I see forum posts from folks who have simply placed Adsense ads on their sites and expect Google cash to magically start rolling in.

With the right kind of site, a sufficient amount

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of traffic, the right content, the right ad relevancy and placement, it can happen.

But sites with low click-throughs have one or more deficiencies that prevent this from happening.

Let's look at some of t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e factors that need to be considered when attempting to resolve a low click-through problem.

Does your site contain content that makes it difficult for Google to determine what the site or pages are

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

about?

If your pages contain only graphics or links — or multiple forum topics, or blogs about a variety of subjects, Google will have a very difficult time determining what your site is about. T

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is leads to ads that are not relevant to the interests of your visitors — which leads to a low CTR.

Is your site about a topic for which Google has a low inventory of ads

Let's face it, th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

re are some topics for which Google has no ads to display. For example, if your site is about Alaskan harbor seals, there are many good, informative web sites for that topic, but not even one paid ad (the la

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t time I checked). Your CTR would be dismal even though you might have a great site with lots of traffic.

Are your site visitors ad blind?

If your site is a forum or blog that receives man

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

loyal return visitors day after day, those visitors may become blind to any ads you have displayed. Even though the ads may be relevant, your visitors have come for your content and not for the ads, which t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ey have likely seen over and over again. Maybe they clicked on their first visit or two, but they won't click every day.

Can your visitors see your ads?

Even with a perfect site for Adsens

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ads, if your visitors can't easily see your ads they won't click. We could write an entire article on proper ad placement, but for now let's just say that your ads should blend with and be near the content

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ou expect your visitors to read. Ads at the extreme top, bottom, or sides of pages are less likely to be seen as compared to ads that are blocked and blended into content areas. Don't turn your visitors away

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

with ugly colored ads trying to get their attention.

Will your visitors click on ads?

Google ads are generally placed by individuals or companies who have something to sell. Most visitors

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o your site know this. If they aren't in a buying frame-of-mind, they may not click. This is the reason many sites targeted to technical visitors have a hard time with ad click-through rate. For example, if

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

our site contains programming scripts and snippets and your visitors generally find exactly the script they came looking for, they may have no reason to click on other ads, even if the ads are about scripts

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nd snippets.

Are you getting the wrong visitors?

Poor SEO can easily be bringing the wrong kind of visitors to your site. If your site is about a rock band called "Poultry in Motion" you c

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n easily get traffic from folks looking for information about chickens. Look at your server referrer logs and find out where your visitors are coming from and what search terms they used to get to you. You m

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

y need to make adjustments to your SEO keywords, page titles, content, and image tags.

Is your site too good?

This is a strange problem that can affect your ad CTR. We mentioned it briefly

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

in a topic above. You can have a top-ranked first-quality site that receives thousands of visitors a day, and displays perfectly relevant Google ads — and yet the site receives a low CTR. Why? Because your s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

te is totally satisfying to your visitors. It gives them everything they came for. The site is so good that it leaves visitors with no curiosity or desire to click on related ads. Believe me, it happens.

--

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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