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  • Digg It - Tracking Your AdSense Performance

    Google AdSense is a program that offers an easy way for web publishers to display ads relevant to their site on their pages and earn money. It also offers pay per impression
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    , or pay per click advertising, options to businesses who want to get the word out about their product or service to interested customers. Once you start your AdSense accoun
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    t don’t forget about it and wait for money to start rolling in. There is still work to be done.

    Since you will only make money from click-throughs on your site, you’ll need
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    traffic – and the more traffic, the more money you’ll make. Here are some tips for getting the most from your AdSense dedicated space and for driving up traffic:

    • Lo
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    cation, location, location. Position your AdSense ads at the top of your page or near the focal point of your pages
  • Offer freebies or unique content. Free stuff is a
  • d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    big draw to visitors and more visitors equal more click throughs, which turns into more money in your wallet
  • Rotate content often and let your visitors know it’s al
  • ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ays changing. It keeps them coming back for more.
  • Keep those email addresses. It’s important to keep the email addresses of your visitors and let them know when your
  • easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    content has changed. Consider offering a free newsletter or ezine to your visitors to stay in contact with them.
  • Add Google search to your site. In addition to offe
  • nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ring visitors the convenience of searching on your site, you can make more money from Google by adding this feature.
  • Keep your graphics small and simple. Because gra
  • and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    hics and animations take longer to load than text and links, the simpler your pages, the quicker they load. And the faster they load, the faster your visitors can click thei
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    r way to your profit.
  • Keep the design simple and clear.


  • Reporting and monitoring is the next important step. Google has built in reporting features but yo
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    u may want more detailed reports as well. The Google reports will show:

    • Total number of page impressions
    • Number of ad clicks and the click through rate
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    li>The cost per click (CPC) and cost per 1000 impressions (CPM)
  • Total earnings


  • While this is wonderful, valuable information, you may also want to know:

    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    • Click through rates of every page on every domain you are using AdSense on (the Google tool called “Channels” limits the information you get from each domain or ad t
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ype)
  • Keyword reports if you have the Google Search feature on your site(s), so you can optimize for those search words
  • Reporting in real time, rather than wa
  • t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ting 48 hours for reporting from Google
  • Which particular ads are making you money
  • Detailed information about each click including IP address, date/time, page
  • ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    the ad was on, particular ad that was clicked on, original referrer to your site

    You can get all of this from third party AdSense tracking software, available on
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    line from a number of vendors. You may want to email Google to make sure it’s an approved script; otherwise you risk being removed from the AdSense program.

    Once you have t
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    e data regarding which ads are working and which aren’t, change your preferences to stop running ads that aren’t paying off and increase the ads that are. There are options
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    to change color palettes of the ads to better fit your site, a variety of ad formats to always keep your website looking fresh and don’t be afraid to rearrange content often


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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