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For starters, to make good money from Google Adsense™ you need to optimise your website with top paying keywords. For Google™ to know what ads

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to serve on your site, it has to send a robot (software with specific instructions) to scan your site and know what it is all about (your websi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

te’s theme). On the basis of the results obtained from that scan (which takes a flash), Google™ will go ahead and serve you with ads that match

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

your site’s content (Adsense).

This is where the much talked about top paying keywords come in. If the theme of your website is centred on a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ertain topic for example Holiday Tours, Google™ will serve ads on your site relating to holiday tours. So all you need to do is to find the top

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

paying keywords for your niche and optimise them for your site. By optimising I mean using the keywords in your title, description and body (N

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ote: Optimisation means more than this, it is fairly complex and I will save that discussion for another day).

But is that all? That all you n

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

eed to do is to find top paying keywords, use them to optimise your site and you will be served with ads that will reward you a couple of dolla

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s per click? Definitely not and I will tell you why. Let us use ‘Holiday Tours’ as our top paying keyword and let us assume that it pays $15 a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

click (bear in mind that there are keywords that cost up to $50 a click). Taking that keyword and using it to optimise your website does not ne

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

cessarily mean that Google™ will serve you with ads that will earn you say $5 or $10 a click. Why?

Reason being that there are many advertiser

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s who could be bidding for that keyword. Yes some could be paying $15, but again there are those who will pay as low as 5 cents for the same ke

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

word. Now this is the trouble. Google™ could be serving you ads relevant to your theme, but those ads could be costing as low as 10 cents and h

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ence low payouts. There are speculations as to what criteria Google™ uses to serve high paying keywords. Some say it is the age of you website,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the older the better, some say the popularity, the higher the ranking the better. These once again are rumours and none of these guys work for

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Google™.

The lesson here is that do not think that all you need to do is to grab high paying keywords, use them to optimise your website and

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ou will get high paying clicks. It takes more than that. And if that was the case, trust me, we could all be displaying high cost ads on our si

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tes and earning thousands, but unfortunately it is not the case. So for those paying a premium for “high paying keywords”, you may want to thin

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

k twice before you part with your hard earned dollar. In any case you can get high paying keywords for free, yes I mean without paying a cent.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

For more information on how to make money with Google Adsense visit http://www.mwagitaa.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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