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What Is An Ad Tracker?

You place a classified ad with a link to your site in an e-zine. the ad tracker tells you the response from that ad, i.e.the number of

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

people who clicked through your site from that ad.

Why You Need To Track Your Ad?

Businesses who track their advertising are able to tell how well a partic

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ular ad was received which can help them to maximize their profits. Expert internet marketers will tell you that it is absolutely necessary to constantly experiment,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

change, tweak or test your ad. An ad tracker program make all these processes extremely easy. Ad tracker program shows you how much traffic is coming from where. It

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

also shows you IP and time logs from each source, or you can know whether or not you are being cheated on traffic.

What Are The Different Things That You Can Che

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

k With An Ad Tracker Program?

An ad tracker can effectively check and display:

1) Basic visitor stat (user browser type, operating system, ip address, referrin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

g url etc)

2) Return visitors (i.e visitors who again visit your site). This visitors have special interest in the theme of your site.

3) What action visitors are

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

taking (like clicking on links,downloading e-books etc)

4) Remote site tracking (what are your visitors doing in your affiliate site/sites)

5) Keyword search -- wh

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ch keywords are people entering into engines to find your site?

and more....

How An Ad Tracker Works?

Setting up an ad tracker program is not difficult. Y

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ou first need to setup an ad campaign. after that you need to go to your ad tracker control panel to view the stats. The ad tracker program will run at your own sit

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

, or if, you are using an external service it will run on a tracker site.

For setting up the ad campaign, you need to cloak your site with the ad tracker url. say

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

your site is http://www.yoursite.com and your site code in your ad tracker program is xxxxx Then you will be given an ad tracker url like http://www.exampletra

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ck.com/a.cgi?a476&xxxxx for your use.

If anybody clicks at your ad tracker URL, he will be redirected to your site. And as soon as he does click the ad tracker

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

RL, his stats are automatically inserted in the control panel of your ad tracker program which you can view by logging in to your ad tracker program account.

Whe

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

re You Can Place Your Ad tracking URL?

classifieds

e-books

article submission directories/e-zine directories

auctions

discussion lists and discussion boards

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

paid per click search engines

Pop Up Ads

Reciprocal links

signature files

etc............

Auto Responders Have Their Own Ad Tracking Program One of the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

big benefits of using auto responders is that they all have their own ad tracking facilities.

What Can Be Your Next Steps After Tracking The Ads?

Since you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

know which sources are producing and which ones are not, it is easy to identify which ones you should drop. The truth is, you will find that there are at least a fe

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ads that are not making the results. Drop the ones that don't do well, and cut your ad budget but not your profits! After you have dropped the poor producers, you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

can spend more with those bringing in the best results. If you can spend one dollar to make three dollars, so why not increase the amount of times you do ad tracking

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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