Digg It - Internet and Businesses Online

When Google first started, you basically just earned a certain percentage of whatever the AdWords advertiser was paying per click. It was pretty simple. If the advertiser paid $1.00 per click and if you as a publisher were earnings 50% of that, you made $0.50.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Easy. Google started to realize, though, that all clicks were not created equal. Clicks from some sites were more valuable than others, at least that's what they figured. So they came up with an alogorithm, a mathmatical equation for determining how valuable

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

your AdSense account, sites and pages are, and use that equation to determine what percentage you get per click.

Speculation Galore

Smart Pricing has triggered a HUGE amount of speculation on the part of AdSense publishers. Google is notori

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ous for having very little to say about the way its algorithms work. Their thinking is that the less people know about it, the less chance they are going to be able to cheat the system. This lack of communication has caused all kinds of speculation about how Sm

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

art Pricing works, what it looks for, etc. Nobody knows exactly how it works, but I've got hundreds of websites, and track everything. I've learned a few things about what Smart Pricing seems to like and what it seems to not like.

What We Know For Su

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

re

The one piece of information that Google has given out about Smart Pricing is that it takes into account how well the visitors from your site who click on the ads convert into customers for the advertiser. In a perfect system this would be all of t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

he information that Google used. If your clicks converted well, you would be well paid. If they converted badly, you would be paid less per click.

However, AdWords advertisers are not required to reveal their conversion data to Google. Google gives them tha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t ability, but a lot of advertisers do not use it, so Google has to try and “guess” at whether or not your clicks are converting for those advertisers.

What Smart Pricing Seems to Like

Smart pricing definitely loves themed websites. If your

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

websites is devoted to Widgets, and only Widgets, Smart Pricing tends to reward your clicks better. The more narrow your targetting, the better. However, Smart Pricing does not seem to penalize sites that have a group of related topics. So, for example, if y

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

our site is themed around Widgets but has content related to Red Widgets, Blue Widgets, Green Widgets, Building Widgets and Used Widgets, Smart Pricing seems to favor that. If you have themed topics, it's appears to be best to seperate them into subdomains or s

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ubdirectories. So don't put your articles on Red and Green widgets where they can be found like so:

http://www.mywidgets.com/redwidgets.html
http://www.mywidgets.com/greenwidgets.html

Put them like this:

http://www.mywidgets.com/redwidgets/
http:/

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

/www.mywidgets.com/greenwidgets/

Or better still:

http://redwidgets.mywidgets.com/
http://greenwidgets.mywidgets.com/

In line with theming, having a domain name with your keywords in it also appears to be favored by Smart Pricing. So the “mywidgets.com

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

” example used above is a good one. Having a domain like “www.someunrelatedsite.com” seems to draw penalties from Smart Pricing. So make your domain name match your theme, and split up your content into related topics in different subdirectories or subdomains.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

What Smart Pricing Seems To Hate

The opposite of what Smart Pricing likes, it hates. Having too many topics on the same site really seems to draw penalties. Having a domain name that has nothing to do with the topic of your site seems to d

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

raw penalties. And, as discussed before, if your site does not convert well, you'll get hit with Smart Pricing penalties. You can avoid a bad conversion rate by only focusing on quality traffic to your site.

Get traffic from Search Engines and links from site

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s about topics related to yours. Avoid cheap traffic brokers like the plague! They send lousy traffic (most of which is fake “bot-generated” traffic anyway and won't earn you a dime). You might be tempted to try it out, but beware: zmart Pricing appears to ca

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

lculate your “value” once a week or so. That means that if you goof, for the next week you'll get lousy paying clicks. It's best to get it right from the get-go and avoid those mistakes.

Is Smart Pricing Fair To Publishers?

That's an intere

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

sting question that I've read debated a lot. Some say that it shouldn't be up to the publisher to convert the traffic, it should be up to the vendor. And if the vendor's site converts badly in general, the publisher will get penalized. Whether that's true or

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

not I don't know only Google knows.

Other's say Smart Pricing was needed to help advertisers maintain a good ROI (return on investment). They say that “bad” traffic that doesn't convert well should not cost as much as “good” traffic that does. Regardless of

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

what anybody thinks about it, or whether it works or not, Google has implemented Smart Pricing. So you've got to know how to work with it to maximize your earnings. Following the advice outlined above from the start will help you to keep your click values high

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/73801/diggit-Smart-Pricing-Killing-Your-AdSense-Earnings.html">Smart Pricing Killing Your AdSense Earnings?</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/73801/diggit-Smart-Pricing-Killing-Your-AdSense-Earnings.html]Smart Pricing Killing Your AdSense Earnings?[/url]

When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, d...

The idea of an English Resume is to sell yourself: An English Resume is seen as an opportunity to sell yourself and should emphasise your skills, experiences and achievements. You should include successes and wherever possible include facts and figures to support your claims. Do NOT include information that is negative.

When you boil it right down, there are really only three things that you need to do exceedingly well to market your business effectively online.

Tags

Links

Digg It - Smart Pricing Killing Your AdSense Earnings?

Related Articles: