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Since the begninning of November 2005 Google Adsense has been giving away $100 per referral. Here's why you should turn that money down and concentrate on the big bucks.

Background to Adsense:

The Google Adsense contextual advertising program has been making w

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

aves ever since it started some three years ago. It offered the easiest way ever for webmasters to convert their traffic to cash; they simply signed up for the program, copied some javascript code from Google, pasted it into their pages and the Google machine generated a check for

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

them at the end of each month. There was no competitor to the Google Adsense program. That, combined with the simplicity of the system, quickly acquired Google a frighteningly large number of sign-ups. Quite how large their "publisher" base is can be gauged by a cursory glance at

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

a few sites you normally go to. Any sites. That's right - many of them have Adsense ads.

The Adsense ad is ubiquitous, it's cleverly designed to blend into some sites to look like content (and who hasn't accidentally clicked one of those?), and it doesn't look like what you'r

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e conditioned to think is advertising. It's not a banner, it's not animated, and surfers didn't have to resist their ad-hate to click on them. So they got clicks.

Where is Adsense now?

Adsense is a victim of its own success. Almost every regular internet user now

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nows what an Adsense ad looks like and, if they have a natural reluctance to click ads, they avoid them. Further, having so many publishers means that the available ad inventory is getting spread thinner and thinner and publishers are noticing the ad relevance dropping and CTRs be

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ing affected. Google, however, can't sit still. They have to innovate and improve and move to larger volumes and larger profits. And for that they need more publishers and advertisers.

Hence the referral program.

It works like this: You recommend someone try the A

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

sense program and if they make $100 out of it Google will pay them the $100 and match it with a $100 payment to you. Sounds like a good deal. What have you got to lose by sending Google new publishers and getting a free $100 bill?

I still say: Turn it down. I'll elabor

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ate in a minute.

What's the other reason Google's paying commission?

Getting new advertisers and new publishers is not something that has suddenly become useful, has it? Throughout its history Adsense had a vested interest in building the publisher base. Why pay m

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ney for it now when they didn't for so many years? I think I have the answer: It's because there's serious competition now. The thinking has got to be along the lines of ... when we were a "monopoly" we were the only game in town and could afford to let publishers find us. Now tha

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t there's competition we need to make a little more effort to keep up the growth.

Which is all very well but the sharper ones among you would have already formed a question. Competition? What competition? Tell me more.

Programs like the Yahoo Publisher Network, Microsoft

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

's AdCenter and Chitika's eMiniMalls are all targeted at the same publishers who are running Adsense. What's more is that they have aggressive plans to build big publisher bases themselves and aggressive plans often involve paying commissions. Which leads to the most interesting q

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

estion of all: If I'm going to be recommending a particular program shouldn't I be recommending the program that pays the most rather than the program that's been around the longest? Bingo! You've got it. Getting new publishers to sign up to anything is no easy task. If you're exp

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ending time and/or money to sign them up you want to make the most for yourself. What's wrong with that?

So far there are only two major contextual ad programs that pay you a commission for getting your webmaster mates to sign up. They're Adsense and Chitika. Chitika pays 10

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

of what your referral makes in the first 12 months. Adsense pays a flat $100 when your referral reaches $100 in earnings. Summary: If your referrals are going to make more than $1,000 in the first year ($84 a month) then Chitika is going to be more profitable.

But the bot

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tom line is something that most affiliates aren't going to recognise and that's where you have the distinct advantage. You realise that it's going to be a lot more difficult finding Adsense a new publisher who's never used them before. C'mon, everybody and his do

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

has heard about Adsense. Do you know a webmaster who hasn't? Chitika, on the other hand, is a new kid in town and you can "sell" Chitika to both those webmasters who've never heard of Adsense (if you can find any) and to every webmaster who has! That's a massively larger p

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

laying field.

Being the honest person you are you don't want to recommend something based purely on your personal profit; you want to recommend what's best for the friend you're making the recommendation to. You're going to be pleasantly surprised. Chitika has a fresh look, a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

irrestible looking ad format, a usually much higher EPC and those select few who've tried it out already have been raving about how much more profitable it's been for them. (If your referrals find it just as profitable for them remember it's 10% for you!) Take it for a test drive

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

today and if you need reasons to promote it to your webmaster friends as being the best affiliate program around you can always point them to our review of the Chitika eMiniMalls program

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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