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Let me tell you a story about karma and how I made $250 by reporting an Adsense cheater!

It started when I came upon a web site where some kid was blatantly breaking the rule

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s by asking his buddies to click on his Adsense ads.

This has got to be one of my biggest pet peeves! Why do people think they can break the rules at the expense of other peo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ples' AdWords budgets?

So I did what a lot of people do... I contacted Google!

I figured Google would shut this punk down immediately. Boy was I wrong!

Every time I went ba

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ck to this kid's web site the message asking his friends to click the ads were still there! This went on for a few weeks and I really started to get ticked off at the lack of

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

response on Google's part.

So I decided to take matters into my own hands.

I used this software I created called "Google Sponsor Lister" (You can get it at AdsenseSchool.com

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

) to find every sponsor who was targeting this kid's niche.

I contacted each sponsor directly and told them there was a chance their ads were being displayed on a cheater's s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ite. I figured if THEY complained to Google, something would happen!

Well I guess I was right! One of the sponsors emailed me back two days later and said:

"I want to thank

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

you for pointing out the kids clicking on my ads. I turned it over to my Google rep, and he called today to let me know Google is disabling their account. Also, he said

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Google is crediting me a decent amount for fraudulent clicks over the last quarter. What's your address? I'd like to send you a little thank you gift."

How awesome is t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hat? I was so excited! Not because he was going to send me a "thank you gift"... but because I figured out how to get that punk shut down!

It's funny how Google shut this kid

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

down in TWO DAYS because a sponsor contacted them but when I had been trying for weeks, nothing happened. Makes you think...

Anyway... I told him he didn't have to thank me a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nd he definitely didn't need to send me a gift. I was just happy to know I saved him a couple bucks and this punk got his account canceled.

He replied with the following...

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

"Thanks again. I actually spend several hundred thousand dollars a month on Google, so at least they responded to me quickly. Also, the rebate they gave me was fairly su

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

bstantial (several thousand). I'd really like to buy you an Amazon gift certificate or an iPod or something if you'd like to tell me how to send it to you, because I don

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

't think I would have been proactive about this if you hadn't contacted me. Either way, it's great that you're being a good samaritan."

SEVERAL THOUSAND DOLLARS? I thou

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ght I saved him a couple bucks at most!

I was floored when I read that because I knew Adsense cheaters hurt sponsors but I never thought it was that bad!

So I told him if he

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

REALLY wanted to send me an iPod or an Amazon gift certificate, I wouldn't stop him! ;-)

He ended up sending me an Amazon.com gift certificate worth $250!

Long story short.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

.. I am now a true believer in Karma! :-D

I think this teaches us a couple important lessons...

First, telling Google about Adsense cheaters is fruitless... but informing th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e sponsors, and asking them to contact Google, works immediately!

And second, ripping off AdWords sponsors is big business. Don't think for a second it's a victimless crime!

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Oh and now I'm a true believer in Karma!

Maybe you won't make $250... but at the very least you'll help get rid of another Adsense thief and save a business owner some money

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Well it looks as if we need to make some serious choices with our government, as they just will not stop spending will they? They just keep blowing money on all sorts of crap, none of really relevant to anything in the Constitution, except the military expenditures perhaps

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