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Digg It - Make Your Own Podcast - Selecting The Right Format
You may have a great topic for your podcast, and great content, but for a podcast to be its best, you should come up with a specific format for your show and, for the most part, stick to it.
There are many things
There are many things
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
that make up the format of a podcast. The two that I'll cover in this article are the parts, or segments that make up a podcast, and the style you decide upon.
Segments: If you listen to a radio show you'll ofte
Segments: If you listen to a radio show you'll ofte
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
n hear news at the top of the hour, then sports, then weather, back into music for a several minutes, then a commercial break, a listener's phone call, back into music, etc.
All of those parts combine to make up
All of those parts combine to make up
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
the show. And while podcasting gives you the freedom to do whatever you want, whenever you want, most people are more comfortable when they have an idea of what's going on -- in this case, I'm talking about your l
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
steners.
Familiarity allows your listeners to not think about the format and just go with the content. And while you don't have to lock yourself into something really precise, it's a good idea to map out how your
Familiarity allows your listeners to not think about the format and just go with the content. And while you don't have to lock yourself into something really precise, it's a good idea to map out how your
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
show will generally flow.
Here's how one of my latest podcasts is formatted:
Intro: This is prerecorded with some music and tells what the show is called, what it's about, and then introduces the host (m
Here's how one of my latest podcasts is formatted:
Intro: This is prerecorded with some music and tells what the show is called, what it's about, and then introduces the host (m
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
e!).
Welcome and Teaser: A little bit of chit-chat from the host, and then a teaser about what topics will be covered in this episode of the podcast.
Current News: A look at the leading news and ru
Welcome and Teaser: A little bit of chit-chat from the host, and then a teaser about what topics will be covered in this episode of the podcast.
Current News: A look at the leading news and ru
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
mors from the past week including some editorial comments if needed.
Sponsor: If there's a paid sponsor of the show it's mentioned here, otherwise the sponsor position is used to promote a product as an af
Sponsor: If there's a paid sponsor of the show it's mentioned here, otherwise the sponsor position is used to promote a product as an af
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
iliate.
Main Content: This is the "meat and potatoes" of the podcast and will vary depending on your podcast topic.
Online Resource: Tell about a resource online that's related to the main content
Main Content: This is the "meat and potatoes" of the podcast and will vary depending on your podcast topic.
Online Resource: Tell about a resource online that's related to the main content
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
and that the listeners will find useful or interesting.
Feedback: Answer questions from listeners and solicit feedback using email, recorded comment line, etc.
Outro: Usually prerecorded with some
Feedback: Answer questions from listeners and solicit feedback using email, recorded comment line, etc.
Outro: Usually prerecorded with some
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
music, this is the final goodbye for this episode.
Every week I create a podcast using those segments. One big advantage for me, the podcast creator, is that I don't have to come up with something new each time -
Every week I create a podcast using those segments. One big advantage for me, the podcast creator, is that I don't have to come up with something new each time -
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
- I already have the format, all I have to do is fill in the blanks with the new content.
Some people don't like the idea of a static format for a podcast -- they feel it conflicts with the idea of a podcast bein
Some people don't like the idea of a static format for a podcast -- they feel it conflicts with the idea of a podcast bein
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
"by the people, for the people." But a podcast can still be personal while being formatted -- and if you take a look at the top podcasts, almost all of them use a fairly steady format.
The other type of podcast
The other type of podcast
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
format you need to decide upon is the style you'll use. For example, you could be very casual, or strictly business-like. Or somewhere in between.
Unless you know your audience extremely well, I'd suggest agains
Unless you know your audience extremely well, I'd suggest agains
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
t sounding like you're all business. That's not to say you can't use a podcast for business -- you can! It just means that a podcast, like any other method of communication with your prospects or customers, can be
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
used to build relationships. Being more personable will go a long way towards building that relationship.
You'll also need to decide whether to fly solo or podcast with a partner. When you're podcasting by yours
You'll also need to decide whether to fly solo or podcast with a partner. When you're podcasting by yours
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
lf it's much easier to make decisions -- you don't have to bounce ideas of anyone first. You can also record your podcast when it's most convenient for you - no juggling schedules with someone else.
However, it's
However, it's
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
usually much easier to create many episodes of a podcast when there are at least two people. And many listeners think a team approach is less boring than a monologue can be.
The decisions on how to format your p
The decisions on how to format your p
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
odcast are, of course, up to you. The good news is that there are no wrong answers. Ultimately it's your podcast and you can make it the way you want -- and if you want to try different formats to see which feel b
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
est, you can do that, too.
Just don't let the decisions hold you back -- it's better to get started and do some tweaking as you go than to never get your podcast launched because you're overwhelmed with decisions
Just don't let the decisions hold you back -- it's better to get started and do some tweaking as you go than to never get your podcast launched because you're overwhelmed with decisions
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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