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As podcasting continues to grow, the competition for subscribers/listeners will become increasingly intense. Cha

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rging listeners for your podcast will not be the true way to podcasting profits. Those who have it in mind to tu

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n podcasting from a hobby into a career must make every effort to stand out clearly above the crowd. The most su

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ccessful podcasters will be those who set the benchmarks for professionalism, quality, and credibility.

The abi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ity for a podcast to reach thousands, or tens of thousands, of listeners once, twice, or more per week, translat

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s into big advertising dollars. It is those podcasters, who succeed in attracting those listeners, who will be t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

he first to reap the profits from podcasting. The challenge from that point is keeping those listeners and turni

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

g them into long-term subscribers.

One common mistake, in thought, that people tend to gravitate to is that cha

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rging for a podcast will lead to profits. In fact, it is just the opposite that will eventually lead to the most

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

successful podcasts. Keeping your podcast free will draw you more listeners, and by drawing more listeners you w

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ll attract more sponsors. Sponsorship will be essential to podcasters seeking to make large profits from their p

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

odcasting shows.

Not only is the podcast an advertising medium for sponsors, but the podcast can be an easy way

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to redirect listeners back to their website. Utilizing the popularity of a podcast to send traffic back to it’s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

website, will bring in additional revenues through product sales, affiliate sales, or PPC (Pay-per-Click) advert

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sing, such as Google AdSense. A well put together and attractive website, along with a moderate flow of traffic,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

will bring in a healthy flow of additional revenues.

Podcasters who reach the finish line first will earn a maj

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ority of the rewards. Profitable podcasting will not be about reaching the entire globe, but it will be about re

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ching a sizeable portion of your niche audience. Niche audiences are more valuable than a general audience, and

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

are a virtual gold mine to advertisers. The niche audience means that there will not be just a handful of winner

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

in the race for profitable podcasting, but there may very well be hundreds of financially successful podcasters

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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