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Digg It - Podcasting – How To Make Money With Podcasts
According to the Diffusion Group, a consumer marketing research organization, the aud
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ience for podcasts is expected to grow to more than 50 million listeners by 2010. Th
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
y estimate that three quarters of the people who own digital music players will be li
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
tening to podcasts. Apple seems to agree – they recently began adding podcast progra
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
s to its iTunes online store.
So how do you cash in on this podcasting trend? More
So how do you cash in on this podcasting trend? More
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
specifically, where does the cash come from? There’s three ways to make money with po
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
casting and each has its own pluses and minuses.
- Sponsorship. Just like in
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
he traditional and radio business, you solicit a sponsor for each podcast. The spons
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
r pays a fee to you for being included in your podcast – e.g. “Brought to you by Proc
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
tor and Gamble, suppliers of find personal care products.” It’s advertising for them
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
but it requires your podcasts to have enough value and readership to make it worthwhi
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
e. A variation of the sponsorship method is to associate your podcasting with PPC th
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
rd-party ads using something like Google’s Ad Sense program.
Pay per cast. The
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
simplest means of making money with podcasts is to charge a nominal fee for each cast
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
– say fifty cents – or, alternatively, a subscription to your podcasting. This is a
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
orm of publishing and if there’s enough “protein” in your podcasts, people will gladl
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
pay for it.
Donations. Depending on your podcast content, donations can be an
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
effective way to raise money. Generally speaking, religion, politics, charity-orient
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
d, or grass-roots social cause content are most likely to draw donations.
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
hatever method you choose, the rapid growth of podcasting is too compelling to ignore
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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