Digg It - Internet and Businesses Online

Run a business? Me too. And even without knowing what your business is, I’ll bet we have the same persistent, insatiable need: to deliver our message to mo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

re people, more effectively, more often. Our goal, of course, is to attract the right kind of attention, and thereby continuously grow our respective clien

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

bases. And in 2007, I’ll be spreading the word about my business by using the cutting edge technology of podcasting.

Stay with me now—if you have a sligh

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

case of technophobia, that’s okay. New technology can be intimidating, and busy entrepreneurs often find it too time consuming to learn and integrate into

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

their marketing plans. But in this case outsourcing your technical needs is a viable option because—trust me—discounting the most innovative mass-communica

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ion vehicle to emerge in years would be a terrible oversight. The bottom line is that podcasting will quickly communicate your message to a self-perpetuati

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

g audience of thousands, and may just be the answer to your marketing dreams.

Think of a podcast as downloadable radio content. A podcast is a digital fil

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

that is available to everyone via free subscription over the Internet. Most podcasts are audio only, but you can add video content as well. The main advan

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

age of podcasting over traditional broadcasting is that users can download these web feeds to their personal computers, mp3 players and CDs, and then liste

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to them “offline” at their convenience—in their car, during their morning run, at the office, or on their way up the chair lift during their ski vacation.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

In most cases, podcasts are inexpensively produced and recorded by ordinary people in ordinary circumstances, and as a result are unscripted, often humoro

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s, hip, high-energy, and fun to listen to. More and more, however, professionally produced podcasts are surfacing as a powerful and savvy marketing tool th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t, if done properly, are quickly building loyal listenerships and client bases of ever-increasing numbers.

Indeed, marketing experts have identified podca

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ting as a new and improved form of viral marketing, which harnesses the Internet’s networking power to reach a large number of consumers quickly. Co

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

currently, the podcast culture is made up of people who love to share information. If your message is compelling and/or entertaining, podcast subscribers w

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ll happily share it with others, rapidly disseminating your message to an audience of thousands. Also, as podcasts use RSS (really simple syndication) tech

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ology, podcast subscribers get automatic notification and feeds of your new podcast episodes, making the transmission of your message practically instantan

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ous.

As an entrepreneur, I’m determined to overcome the same challenges that most new businesses have, and as a lover of all things tech, I want to use in

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ovative approaches. I have successfully engaged the power of podcasting to promote my company in two weekly podcasts with rapidly growing success. And now

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ou can too, regardless of your level of technical know-how.

I wish you the best of luck in taking your company’s marketing success story to the next level

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/74054/diggit-PodcastingThe-New-Marketing-Powerhouse.html">Podcasting-The New Marketing Powerhouse</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/74054/diggit-PodcastingThe-New-Marketing-Powerhouse.html]Podcasting-The New Marketing Powerhouse[/url]

No job lasts forever and for some, the sour taste and deflated feeling of getting fired may occur once or even more than once in a lifetime.

Recent studies have shown that industrial supervisors are working at less than 60 % of their potential. Basic management skills training is guaranteed to change all this and at such little cost...

Discover how you can save a lot of money for not doing this deadly ad copy sins. I just lost $2,548 for this mistake. You will make more money online if you don't do these stupid mistakes like I did.

Tags

Links

Digg It - Podcasting-The New Marketing Powerhouse

Related Articles: