Digg It - Internet and Businesses Online

A podcast, in case you're not entirely sure, is little more than an audio file posted on either a website or a blog. In some ways, it's like a radio program on a topic of your choice, except that it's ready to be listened to whene

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ver you are. In other ways, it may be more comparable to downloading music, except that it's usually free and offers businesses a unique resource. Another comparison still might be a book on tape, except there's no cassette or tri

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

p to the bookstore. However you want to look at it, what a podcast can do for your business is present relative information for customers and employees in any number of audio forms, including lectures, interviews, talk shows, meet

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ings, sermons - anything that works for your business.

Explore a podcasting directory such as iBizRadio for a short amount of time and you will find that there are innumerab

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

le ways businesses and individuals are already utilizing this young technology. Some companies offer tours, others offer training via podcast. Schools provide news and parenting tips while hospitals showcase health programs.

In a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ddition to the variety of formats possible for your particular niche, podcasting also offers a new dimension of information diffusion that can make it easier for your business to establish a deeper connection to its customers than

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ever before. Teleconference calls, audio newsletters, and lectures delivered via podcast are only a few of the ways businesses are already managing to use podcasting to strengthen and simplify their relationships with their custo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

mers. Because the podcast is available at any time, customers are able to listen as they wish on their computer or MP3 player, or even burn it to a CD to listen to in their car or while on a jog. In this form, your message becomes

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

both portable and time-shifted. Even better, customers can subscribe and get your podcast updates downloaded to their computer automatically, with no additional work from you. While podcasting is a powerful and fresh tool for bus

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

iness, it is also very easy to understand and use, and the software is almost always free. Many podcasters work with nothing more than their computer and a microphone. Low-cost delivery audio messages can be targeted to and tailor

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ed for your audience at little or no cost to your business. With the growth of podcasting technology (keep in mind the more than 50 million ipods sold and counting), the potential pool of customers is already enormous, and expandi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ng.

Though the technology as it applies to business is in its infancy, some businesses are already beginning to share and compare what is and isn't working for business podcasting. If podcasting is something you're consid

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ering for your business, you may want to think about a few things: Depending on the format, keep the audio length and your customer's attention span in mind. Even as much as 15 minutes might be too long for some podcast formats or

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

topics (or customers). As always in business, being concise and targeted is likely to pay off best.

Advertising over a podcast may or may not work - the jury's still out. One thing most in the podcasting industry agree o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n is that the technology is still new enough that businesses should remain cautious about inserting ads into podcasts. In radio an ad is acceptable, but for a download it's usually not. A re-invention or new form of advertising to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

suit podcasting may take place at some point, but it hasn't happened yet.

One way to make sure your podcast is easy to find is to make sure you're using the keywords or categories your customers will use, so give your po

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

dcast's tagging some thought.

Make sure your podcasts are easy to subscribe to and listen to by offering customers links to listen right away and to subscribe. Apple itunes 4.9 allows podcast listings in a directory almos

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t tailored for marketers, as well as a customer-friendly subscription service.

For more topic ideas and tips on podcasting, TMA E-Marketing specializes in helpin

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

g businesses podcast along with promoting, crafting, and marketing your message. Though podcasting has only been around a short time, more than 6 million people have downloaded a podcast. Don't kid yourself: this technol

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ogy is applicable to much more than leisurely interests and music. Podcasting is just waiting to be discovered and explored by business. But don't let time-shifted radio pass you by, the time to get on board with podcasting is now

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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