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With podcasting entering the mainstream and podcast production tools becoming so easy to come by, it’s natural for people to start talking about

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

their companies in their podcasts. Without clear podcast guidelines, you might find yourself accidentally offending key customers or giving awa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y company secrets. At the same time, smart companies realize that podcasting critical information and insight to clients and customers is an eff

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ctive way to grow business.

IBM set a positive example for the business community in 2005 when it posted official podcast guidelines for its em

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ployees. IBM emphasized the ways that its employees could use podcasts to learn about new technology while spreading the news about innovations

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

at their organization. From the standpoint of being a responsible corporate citizen, IBM recommends that its employees participate actively in t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e podcasting communities, within the parameters of their podcast guidelines.

First, IBM reminds its workers not to divulge any confidential mat

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

erial. While that podcast guideline sounds like it should go without saying, employees working on secret and sensitive projects for long periods

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

of time might inadvertently let slip a key piece of data. Obviously, any breach of security could put IBM and its clients, which include the Fe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eral Government, at serious risk. Therefore, in its podcast guidelines, IBM reminds workers to treat podcasts like any conversation that they mi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ght have about the company outside company walls.

Second, IBM encourages employees in its podcast guidelines to review the way in which they pr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

esent information. IBM specifically recommends that podcasting employees develop original voices, while stating clearly that their opinions are

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ot necessarily the opinions of their employer. IBM’s podcast guidelines also advise podcasters to think about whether the material they want to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

present would make for an enjoyable podcast. Long lists of data, for example, would be better off presented as web pages or as downloads, wherea

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s podcasts excel at highlighting eager, enlightened conversation.

Finally, IBM’s podcast guidelines raise the bar for podcast producers by enco

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

raging high production value while placing podcasts on the same level as other media requests. IBM requests that employees treat requests to app

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ear on other people’s podcasts as the same as requests for interviews on television or radio stations. Podcast guidelines at IBM recommend advis

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ing communications managers about external podcast appearances, so employees can get clear guidance on what to say and how to say it.

IBM’s pod

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ast guidelines offer an excellent model to companies of all sizes that are concerned about how their employees can and should participate in pod

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

casts.

Related Sources:

Business Blog Consulting
Digital Podcast
IBM

For all podcast secrets 2006 by eContnentCafe Marshal Sandle

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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