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One of the things I learned over 19+ years as a freelance writer and publisher is that freelancers must stay abreast of technology to be successful. Podcast

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ing is the latest technological craze - and one that can add to every freelancer's bottom line.

So, what exactly is podcasting? Simply put, podcasting is d

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

livering audio content to portable media players (eg, iPods) on demand. For a fuller understanding of what this medium is all about, visit podcastingnews.co

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

.

One of the main advantages of podcasting is that it allows the user to listen to content on demand (eg, while they're running, driving, sailing, etc.). S

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

imply download an MP3 file into an iPod - and go.

FYI, financial research firm PiperJaffray estimated the number of iPod users to reach 35 million by the e

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d of calendar 2005, up from 10 million at the end of 2004. And, the firm believes that the iPod carry-over will impact numbers in Apple's fiscal 2006.

So,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ow can you increase your income with this new, increasingly popular technology? In the following three ways:

1. Audio Seminars: Have you written an

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e-book, or have an idea for a seminar? Why not produce it in audio, as well as, electronic form. Offering customers a myriad of ways to access material not

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nly increases your income, it also illustrates that you are technologically savvy, adding to your professionalism in your clients' and customers' eyes.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

. Create a "Radio Show": Have you ever wanted to have your own radio show? Podcasting allows you to do just that. One of the great things about a radio

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

how is that it allows you to stay in contact with customers unobtrusively. How?

Unlike a seminar, where you are selling/pushing product, a radio show can b

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e a forum for you to answer questions from clients, update them on what's going on in your world, speak about your industry - the format can be anything you

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

want.

I like the idea of creating a show because it allows you to express yourself in a more personal manner (if you so choose). This bonds customers to yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

. As customers like to do business with those they know, like and trust, a radio show can be just the outlet to create and cement all of these sentiments in

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

your customers' minds.

The advantage of bonding customers to you? When it comes time to buy - you won't have to "work" for the sale at all because custo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ers will feel like they know you (hence, automatically trust you) from your show.

3. Tip of the Day: I once read an article about a guy who makes th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

usands a month telling old jokes on the Internet - yes OLD jokes! The relevance of mentioning this? You can do the same thing with a Tip of the Day, Inspi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rational Word of the Day, Business Advice for the Week - whatever.

The most important thing is to get your message across and keep your product/service top

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

of mind for when customers are ready to purchase the type of product/service you offer.

Podcasting, like any other advertising outlet, is not going to make

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

you rich overnight. It is simply another medium to effectively get your message out, draw more customers in and increase your bottom line.

Good luck

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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