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Including an interview in your podcast is one way to make it more inter

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

esting to listen to, however, many podcasters will damage the reputatio

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n of their guest expert – and the effectiveness of their podcast – simp

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ly because they make common interview mistakes.

In this tip, you’ll le

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

arn why you should treat interviews over the phone with a guest differe

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nt from conversations over the phone with your best friend.

Don’t i

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nclude your own verbal affirmations. When we have conversations wit

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

h someone over the phone, we usually say things to indicate we’re liste

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ning. Whether it’s “Yeah,” or “Uh-huh,” or some other verbal affirmatio

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n, resist the urge to do this while interviewing someone for your podca

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

st.

By including your own verbal affirmations, you begin to dilute the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

message that your guest is trying to deliver. Listeners of your podcas

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t will begin to focus on the number of times you say “Uh-huh,” instead

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

of what the expert is trying to say.

Instead, just be quiet. Don’t say

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

a word. Before you turn on the recording tool, let your guest know tha

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t you’re listening to every word they’re saying. When there is dead air

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

, don't fill it with a verbal affirmation. Instead, count to 3 and if y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

our guest hasn't started talking again, move on to your next question.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

It's easier to edit dead air out of your podcast than it is to edit ver

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Will you win every interview you go on? No and you shouldn't expect to but how do you handle the rejection?

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