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So you have a podcast. That’s great, but don’t quit your day job just yet. Unfortunately, unless you’re Ricky Gervais it might be more than just a little difficult to make money

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

off podcasting. If you are Ricky Gervais: A.) Can I borrow some money? B.) Can I guest star on the new video podcast?

So why aren’t there more podcast millionaires? Most podcast

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

don’t have the audience necessary to generate any significant ad revenue. The other problem being that as podcasting grows, so do the number of shows targeting the same audience

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

The larger and more successful podcasts can generate revenue by charging subscription fees for their shows, or even by charging for the back catalogue of shows. Even amongst the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

larger corporations, excepting The Wall Street Journal, and Consumer Reports, most haven’t been able to sell enough subscriptions to their web-based content to be anywhere close

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to profitable. Apparently just having a recognizable brand isn’t enough to sell subscriptions alone.

The key is finding ways to make podcasts engaging, and effective. Right now

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

usinesses are using podcasting as a marketing tool to attract clients in much the same way that blogs lead to exposure for other businesses. There is no reason that podcasts can'

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t generate revenue. For example if you host a show on llama herding, it’s possible (although not probable) that 2,000 llama herding enthusiasts might subscribe. If you have a lar

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e niche marketing then advertising might work for you. Who’s to say that if an enterprising podcaster rounded up an audience of 7,000 listeners interested in basket weaving, then

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

why wouldn't a basket weaving company want to advertise to that audience? The key is finding a podcast with quality content and advertisers who need to reach that specific audien

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e. What is needed essentially is a matchmaker of sorts to help the shows and advertisers find one another.

The other problem is getting web users to find and subscribe to podcas

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ts. While it may seem like just about everyone knows about podcasting the truth is that there is a good majority of people who still haven’t. In an interview last year Yahoo Chie

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Products Officer Geoff Ralston pointed this particular problem out. “…the fact is that what we really want to do at Yahoo is to bring podcasting to the mainstream, and for that

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o happen people have to learn about it. So we’ve created a site where it’s really easy to learn about it, and like I said, you’ll be able to find podcasts eventually everywhere o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n Yahoo. So as you’re reading your news, which of course many millions of people do every day week, and month on Yahoo, you will start to be introduced to podcasts and start to b

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

introduced to the podcast experience of the site and that will actually start to bring you into the community of podcasters. And it is a community! One of the key aspects of Yah

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o Podcasts is that the community is what gives it strength and gives the feeling of the site. The site also allows people to rate podcasts to create the ability for people to fin

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d the podcasts that matter. "

Podcasting is still a new medium and so there’s plenty of room for growth and change. The real key to making money with podcasting is finding a way

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to use traditional methods of generating revenue along side newer methods. The key in a young industry, like podcasting, is experimenting with different methods, not being afraid

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to adapt new business models, or even inventing your own.

So Ricky Gervais may have an easier time making money at it, but that’s not to say that it’s impossible for anyone else

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Unless you have a good grip on the cashflows in your business, you are certain to have nasty shocks on a regular basis. Monitoring your outflows and incomes is easy if you insist that it is self-documenting and you apply these four simple ideas.

Whenever you work with people, conflict is inevitable. The tension created by daily conflict either results in wasted time, decreased productivity, and poor decisions or the sort of internal competition that pushes each individual to do their best, if for no other reason that convince their coworkers that they can do it.

What is a dial up service supposed to provide these days? Prices are cut to the bone. Americans are out of work in the industry. So where is the service? Who in this country is stepping up to keep a standard of quality that reflects this great country?

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