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Redwood, California hosted the Corporate Podcast Summit in late June, 2006. They predicted a 'perfect storm' of Podcasting/RSS developments will hit the Internet in the first quarter of

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

2007.

Several major factors are converging next year. The first and possibly the most important one is the mass upgrading to Internet Explorer 7. While most of it will likely only 'catc

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

-up' to Firefox and Apple, Microsoft still has a huge percentage of the market share for browsers. After I gave a speech on RSS Feeds and Podcasting, two smug Apple users approached me a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nd were delighted to inform me that everything I was telling the 500 people in the audience, they had been doing on their Apple for a year. With the next version of Internet Explorer, ev

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ryone else will be able to quickly and easily subscribe (or unsubscribe) to RSS Feeds, which is how Podcasts are distributed.

The bottom line is in the brave new world coming, you will

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eed great content more than ever. You will need personality. You will need to connect and communicate. You will need to entertain. Once someone subscribes to your feed, if you constantly

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

pitch them, or are boring -- one click and you are gone forever.

This will have a major impact on email. I can forsee a future where the only email that makes it thru are those that yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

approve. If I want to read your newsletter, you better have an RSS feed. I will receive no spam, because I will only receive business or personal emails, that I have okayed. It is quick

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r and easier for you to read the headlines for the RSS feeds and decide then which ones you wnat to read more. This is the way it is with ICQ, Yahoo or MSN Messenger.

The second major c

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hange heading like a tornado next year is Metrics. There are more programs in development to collect accurate data. How many peopel are listening to your podcasts? How long do they liste

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

for? What did they do afterwards? Who are they? Where are they? When did they listen? What are their demographic and economic profiles?

Websites like www.attentiontrust.org are working

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to answer those questions while balancing the indivduals right for privacy. hey track what surfers pay atention to (and what htey don't). This data is valuable information for businesses

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

. And for the consumer. The trick is to focus on solving the consumers' problem of buying what they want rather thna th esalesman's problem of getting attention.

Finally Google, Yahoo,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

icrosoft and others are continuing to find new and compelling ways to integrate RSS feeds into their services and programs. Yahoo's new mail, Windows Lives, Google Desktop are all great

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

xamples of what's coming.

It is important to remember that even a small podcasting audience, who subscibed based on sbject matter and topic, is a laser targeted group who can tell you d

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

irectly what's going well, what's not and what needs to happen in the future. As my old university professor used to say, If you want to be a leader, find out where your group wants to g

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

, get in front, and yell back, 'This way!'

To get this valuable feedback, make sure you ask for it. On your podcast let your listeners know you wnat to hear from them.Give them options,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

such as a feedback email address, a phone number to call - www.k7.net has a free service that your listeners can call and leave their comments. The

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

comment can be posted immediately or moderated.

In 2007, the preparations you make in 2006 will bear fruit. Those businesses that take the time to position themselves, and prepare thei

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

customers, will see huge inroads as your competition scrambles to catch up. Those that don't will suffer the same fate that befalls those who are unprepared when a natural disaster hits

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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One of the key skills for the leaders of growing businesses is to 'get' the distinction between delegation and abdication. Many managers and business leaders fall into one of two extreme categories: They delegate too little and try to do it all themselves or they give too much away, abdicating both their responsibilities and the prerogatives of power.

You can buy anything, anything at all from Internet auction houses. Online auctions have given buyers and sellers the world over, the opportunity to get in touch with each other in a way that had never been possible before.

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