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When the signs of a new technology for developing web content appeared, nobody was aware about its growth speed. Now, after months, the podcasting (http://en.wikipedia.org/wiki/Podcasting) is going to be more and more popular and new publishers are developing content, based on this technology. T

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hey have found this method intuitive and attractive to clients. But regardless of the fascinating aspects of multimedia content, what other options make the podcasting different than other methods of providing and publishing content? Here, I have listed five major differences. Perhaps, at the ti

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e that you read this article, as this technology is going to be more mature day by day, new reasons could be added to my list. I leave it to the readers’ interests to search for new options.

In spite of other known methods of delivering content which are mostly based on Push technolo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y, the podcasting is based on pull technology. In push technology, the content is delivered, directed from the source to the consumer. The consumer has no control over it. For example, when a radio channel starts at a specific time, follows based on a predefined and fixed program and ends at a s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ecific time, the consumer has no chance or permission to alter any part of it. If you lose a part of the program, you won’t be able to re-listen to it. You can not rewind it, stop it and think a while about the subject then re-play it. This is push technology. But, if you could have control of t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e flow of the content, it would be pull. The consumer selects the content and controls it. Podcasting is a kind of pull technology. You download selected content and use it based on your own desire and full control over the flow of content.

However there are many notifying and automatic con

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tent syndication utilities, but you should always surf different websites for different content. This is your responsibility, as the consumer of the content, to go and visit the source of the content, on a website. But podcasting removes this step. Just one time, for ever, you choose your desire

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

radio channel, news feed, poet channel or else. Then the aggregation software would be responsible to deliver the most recent casts right in your mobile MP3 player. After a while, you would even forget the address of websites and just listening to the downloaded up to date content would be your

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

aily fashion.

Internet connection is not that much easy to be available every time and every where. So, using web contents would be impossible in many cases. When you are driving, climbing, resting and walking in the morning, you would be deprived of having access to web content. No web log

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

no web surfing, no radio channel and else. But, the downloaded podcasts are available in the MP3 player which could be accessible to you in different occasions and places, making casts ready to use. No laptop and phone line to connect to the Internet is needed. No clean place to sit and use you

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

PC for surfing the web sites is required. Everything is loaded in your tiny MP3 player which is able to play hours without any need to electricity plugged.

The device for using podcasts is a tiny, every time and everywhere available MP3 player. The iPod is a brand which is owned by Apple c

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ompany. It is why this technology is called Podcasting. The Pod is derived from iPod and cast from Broadcast. The iPod is not the only MP3 device that could be used. There are numerous providers of MP3 player devices that the consumer could use for listening to podcasts. These small devices are

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

obile. Consume very low energy to work. They are light and small. They are not expensive and are available with different capacities. MP3 players are very popular and you can see many people in the street that have hung them over their neck and are listening to the music. They are now part of th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

daily life. It makes the penetration ratio of the podcasts deeper than other type of contents that are basically dependant of having a PC, or laptop and Internet connection.

Possibility of developing podcasts is high. It is cheap and easy to develop. From very professional radio channel ow

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ers to amateur poets who have little audiences among their school friends would be able to easily develop podcasts. Just a personal computer with very basic multimedia capabilities, like, microphone input, audio output and software to record voice, combine with background music and convert to lo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

quality and small size MP3 format. Then you need just a FTP account for uploading the MP3s. A very basic knowledge about RSS 2.0 standards is also required. For this last option, you can use current available feeds and alter them for your own needs. I just started using this method, as learning

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

RSS 2.0 needs times. I copied an already created RSS file and edited it based on my own needs and it worked without having enough knowledge. To download your podcasts, the consumer should install very basic aggregator software, one like iPodder (y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

new">http://ipodder.sourceforge.net) which is free. And finally a MP3 player software like iTune (http://www.itune.com) or Microsoft Media Player which is already installed on Windows operating systems.

Podcasting, like web logging, i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rapidly growing and every day, new podcasts in different fields, from poetry to technology, from training to radio channels are being created and published on the Internet. There are special directories and websites that index podcasts and podcasting websites. You can start from one of these di

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ectories and reach hundreds and thousands available and known podcasts on the Internet. One of these directories is http://www.podcast.net which has categorized podcasts in a directory structure. It could be a good start point for your adventure

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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