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Everyone seems to be making and listening to podcasts nowadays. At the beginning, podcasting seemed to be associated with the so called computer geeks. These days

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

however, it is not uncommon to see podcasts from businesses and corporations trying to widen their horizons and get a hold of a larger market. As podcasts inherent

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ly surpasses the limits of traditional broadcasting and advertising, they present a feasible alternative to businesses as a means of making their presence felt all

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

over the world.

Could podcasts possibly be what your business needs? In order to help you answer that question, it may be helpful to first understand what a podca

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

st can do for your business. The most obvious thing would be promotion. A podcast can serve to promote your business just like advertisements do. This application

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n itself covers a wide range of possibilities. You can do virtually anything on a podcast to promote your business. Diverting from the usual advertisements, you ca

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n use most any content and format to promote your business. One such example would be to offer in-depth information to your customers. They need not be overtly sel

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

-promoting but the whole effect would be to make the consumers aware of your business. If you are an educational institution for example, you may give weekly tips

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to students or to parents. For medical-related business, podcasts may focus on different health issues. In this way, you not only promote your business but you als

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

provide a service to your customers. What better way to advertise your services?

An internal application of podcasting is for training. Podcasts are fast becomin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

g a viable alternative for companies to provide training and information to their employees. Business executives often have a huge amount of work to be done at suc

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

h a short period of time. With podcasts, they have a more portable way of perusing information. All you need to provide is an MP3 player (a laptop would work just

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s well) and anyone in your company can have access to training materials and other documents anywhere, anytime.

Of course, as with most any other commercial endea

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

vour, using podcasts for your business will cost you some money. You need people to create podcasts on a regular basis. These people would have to know some of the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

technical aspects of recording and podcasting. Then you need your talents – people who would actually be recorded for the podcasts. You will have to analyze the co

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

st benefit relationship before deciding to start a podcast for your business.

There are some ways to offset the cost of creating a podcast. If you are making podc

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sts for your customers, you may opt to charge a small fee for each download. You can also choose to provide a subscription service wherein the listener will receiv

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e the podcasts in their emails regularly for a fee. Of course, this might be not be the best option as people prefer not having to pay for podcasts.

Whatever you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ecide to do, the bottom line is to create podcasts that will serve their purpose. Be it for consumer awareness, added customer service, or employee training, your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

podcasts should have relevant content packaged in an appropriate manner. Even if you shell out money for this project, the returns may be more than what you expect

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/74122/diggit-Is-Your-Business-Ready-for-Podcasting.html">Is Your Business Ready for Podcasting?</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/74122/diggit-Is-Your-Business-Ready-for-Podcasting.html]Is Your Business Ready for Podcasting?[/url]

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