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1. The first step in promoting your podcast actually comes down to the description of the podcast itself. Your podcast description should be clear and give a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n accurate representation of the contents of your podcast. Podcast episodes generally have a common theme, such as how to podcasts, podsafe music podcasts et

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

.

Your description should accurately describe this theme. Remember, not everybody is going to want to listen to your podcast. What you ultimately want is a c

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

re following from those that are particularly interested in your genre. This is known as a niche. An example of a niche is all people that want to train their

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

cat to speak. Wacky I know, but my research indicates that this is indeed possible and I'm trying it on my cat.

Now this is a very specific podcast niche.

A

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

other broader example would be unsigned heavy metal band music. This would attract listeners who are perhaps looking for the latest music that has not hit the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

mainstream and maybe even music agents looking to sign up the next big act. Another good idea is to have an attractive image included in your podcast. This c

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n give a pictorial description of your theme and attract your niche podcast audience.

2. The next step in promoting your podcast is to get it in front of the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

podcast world. Now there are a plethora of sites that list podcasts. There are podcast directories, there are forums that discuss podcasts and then there is t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e search engines themselves.

Firstly I would recommend submitting your podcast to as many podcast directories as possible. What this does is get you some tra

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

fic, but more importantly it will get you links back to your site, in the the search engines. These are powerful one way links. There are 50 or more podcast

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

irectories around ranging from general ones, categorized into many genres, to niche directories, focusing on one topic, such as educational podcasts. Simply

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ind the ones that are appropriate to your podcast and submit.

Forums are also a good place to find listeners and get links. Simply join the forum and partic

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

pate. Do not spam. You can usually place a link to your podcast in your signature line. If your podcast is interesting to the forum members you will attract l

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

steners. Use a feedburner link to monitor the number of listeners you have.

3. The final step is what I call managing the growth. If you get to this step.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

his is where you will have an ever increasing number of listeners and may even attain cult status for your podcast. At this point you will be looking for mor

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

macro promotion. You may be needing to look for joint venture partners and may receive offers. Consider these wisely.

Now clearly not all podcasts will reac

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

this level, but if you do you should not diverge too widely from your listener base, since this is what has brought you to this level. At this point you can

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

onsider getting professional advice, provided your monetization model permits.

If you are a band you may have already have received offers of work by this st

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ge and the podcast should be maintained, in a normal operation, since this is what got you to this level. These are the basic steps to promoting your podcast

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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