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Digg It - Podcast Creativity: Writing Your Own Ticket
Hold on - all bets are off and all of the old stereotypes are out the window. Podcasting is knocking down the barriers to unlimited creativity and here's the good news... you get to write
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
your own ticket.
No one can hold you back and once again, just like in the early days of radio and television, the creative will rule.
These are exciting times. The best or the worst de
No one can hold you back and once again, just like in the early days of radio and television, the creative will rule.
These are exciting times. The best or the worst de
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
pending on your point of view. If you are an old traditional advertising person, well, life just doesn't seem fair then does it? The old “control distribution and control the message to consum
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ers via expensive media delivery” philosophy has been changed.
Katie bar the door, podcasting has opened up avenues and in the process changed the game.
Podcasting provides the reach to an u
Katie bar the door, podcasting has opened up avenues and in the process changed the game.
Podcasting provides the reach to an u
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
nlimited audience and the price is right. Expensive airtime is not the consideration any more. It's what you have to say and whom you're saying it to.
True, as consumers we have become so sop
True, as consumers we have become so sop
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
histicated that our “sales deflector shields” are activated the minute we sense hype coming our way via old school advertising. It's amazing isn't it? We receive such a constant barrage of mar
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
keting impressions that we have been forced to become experts at tuning out the unwanted.
Believe everything we hear... nope, don't think so. In fact we don't even hear it. We tune it out.
P
Believe everything we hear... nope, don't think so. In fact we don't even hear it. We tune it out.
P
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
odcasting has opened up our ears. We choose whom we listen to and the consumer is in control. When we are letting down our guard and opening ourselves to new information the reputation of the
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
podcaster is paramount. Credibility is king when we are selecting the messages we seek out.
After all, with podcasting we are in control. We get to download and listen to podcasts that enhanc
After all, with podcasting we are in control. We get to download and listen to podcasts that enhanc
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
e our interests and we have instant power to delete any offending feed.
This is creating new opportunities. Honesty rules. New ways to support your product or service gain the interest of you
This is creating new opportunities. Honesty rules. New ways to support your product or service gain the interest of you
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
r audience. We earn customer loyalty not by playing to the lowest common denominator (like traditional marketing and advertising - just watch network TV) but by appealing to the highest level
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
of intelligence we can offer to our customers.
Treat your customer as you would want to be treated. Podcasting helps us do just that.
Here's a few ways new opportunities are being create
Treat your customer as you would want to be treated. Podcasting helps us do just that.
Here's a few ways new opportunities are being create
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
d:
- Put your customer behind the microphone. Podcasting is opening the doors for bringing your customers onto your podcast and letting them speak about your product or service.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Creates an interesting show with often unexpected twists as new ideas emerge you wouldn't have thought of.
Risk big and fail often. Traditional advertising costs prohibited tak
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ing big chances. With the cost of radio and TV time, who dared open the creative window. But, as we all know, innovation stops when we become afraid to fail. Fail often; fail fast has become t
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
he new mantra. Podcasting is cost effective and after all, you are speaking to your listeners who want to hear what you have to say. If you are innovating, they'll back you up as you blaze new
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
trails.
Use toll free phone lines to collect comments and ideas. Let your listeners leave their comments and include them in the podcast. In the words of one woman who is pion
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
eering the fashion industry by her innovative use of podcasting "I let the women tell me how they want my fall line to look. I design the clothes they tell me they'd like and I simply create w
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
hat they asked for. They constantly tell me they love feeling a part of the process. And they are. I literally let them define and design their own product and guess what, it sells."
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
l>
With podcasting, the focus is on the marketing opportunity, not the media buying costs.
Open your mind and let new ideas flow. You just might be more of a genius than you thought
Open your mind and let new ideas flow. You just might be more of a genius than you thought
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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