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People love to hear an interesting conversation because dialogue makes things fun. But when you ar

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e podcasting solo you miss out on that element. However, interviewing guests can add that exciting

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

element to your podcast.

Interviewing is not as simple as ask a question and get an answer. There

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

are a few things that you should consider.

1.Prepare for the interview. Make sure to do backgrou

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d research on your subject. Background research includes the 5 W’s and H (Who, What, Where, When,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Why, How), previous media coverage that your subject has received, and obtaining bio sheets if app

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

icable.

2.Prepare your questions. Write down your questions in advanced and make sure to organize

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

them in a way that flows.

3.Prepare to listen. When newbie interviewers have the questions writt

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n down they tend to not listen to the answer that the person gives. They just ask a question and m

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ove on to the next question. But when you truly listen to the answers, you’ll come up with more qu

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

stions that will add depth and excitement to your interview.

4.Prepare your guest. You’ll get a m

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

uch better interview if your guest is prepared as well. Before you start, be sure to inform your g

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

est of the types of things that will be discussed. Don’t give them each question word-for-word bec

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ause that will give your interview a “scripted tone”. However, given them a basic overview so that

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

they can prepare.

More Tips:

•One thing to remember is to always maintain control of the intervi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ew. Don’t allow your guest to ramble.

•Make sure you ask open ended questions. Avoid questions th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t begin with do you, have you, would you, could you.

•Avoid asking leading questions. Take your o

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

pinion out of the question before you ask. For example, if you ask “Were you excited about the tou

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

” you’ll either get a yes I was excited or no I was not excited. The guest will be focused on the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

word “excited”. But if you ask “How did you feel during the tour?” you’ll get a much better answer

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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