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As churches try new methods to deliver their message, one Toronto-area minister believes video podcasting has a future in the ministry.

Rev. Tim Elliott, honourary assistant at T

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

he Church of the Redeemer, and former rector of Christ Church Deer Park recently released a video podcast of his presentation Jazz for life: A pathway to balance.

The presentat

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ion is a mix of jazz piano, scripture and speech, and proposes that improvisation, rhythm, listening and freedom are keys to living a balanced life. Rather than being limited to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

a select group who attended the event, anyone can view the presentation by downloading a copy of the podcast.

A podcast is an audio or video file published on the Internet and a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ailable for download. Users can subscribe to the podcast and will automatically be informed of new episodes as they are posted, said Sean Paddison, president of Northstreams I

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nc., the company that filmed, produced, and hosts Rev. Elliott’s podcast.

Video podcasting provides an opportunity for churches to reach out to people who may not normally be int

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

erested in attending a service, Rev. Elliott said.

“If the message is available, if you don't have to go to church but you could download the message and watch a podcast, then yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

might actually be interested in going to attend one [service] and becoming a part of the Christian community,” he said.

Because podcasts are published on the Internet, they ar

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e available to the entire world, making anyone a potential viewer or listener.

“Podcasting is a great way to broadcast your message via the Internet. It allows you to take any

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

recording of your service or sermon and publish it online as a podcast,” Paddison said.

“Once they have been uploaded to the Internet, podcasts are usually archived. So not onl

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

can someone see the most recent service, they can download a service from a week, month or even a year ago, if they wanted to.”

“Podcasting is the cutting-edge of Internet techn

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ology. Lots of people are doing it, and even more are watching and listening to them. They are a great opportunity for people to create quality productions without huge expense,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

” he said.

Churches often distribute cassettes, and in the past have broadcasted services on the radio. Rev. Elliott believes podcasts have the potential to be the next step in t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

he evolution of distributing recordings of sermons and services.

A podcast could also appeal to those who are away on weekends or traveling and want to stay connected to a chur

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

h, or anyone looking for a message, he said.

“People that can't come to church - that's the elderly, the shut-ins and the sick - the church traditionally has always been concerne

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d about those folks,” he said.

Podcasting has potential because the clergy is innovative and often embraces new methods and technologies to deliver their message.

“Most of the c

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

lergy that I know are highly creative people, and are usually looking for opportunities for their own congregations to move forward and do interesting things in ministry,” he sa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d.

He points out that the clergy were some of the earliest users of the Internet because it provided access to a large variety of music, so publishing services as podcasts is q

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

uite viable.

Although Rev. Elliott sees the potential for podcasting, he still thinks the best way to worship is as a group.

“I don't think there's any substitute for being toge

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ther in person, but it isn't always possible these days. And so if people want to stay connected, there are technological ways you can stay connected without having to be there.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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While obstacles do indeed emanate unavoidable frustration, they also force us to evaluate what works and what doesn't. We are challenged to determine what doesn't work, and turn it around to produce more effective strategies to better ensure our business' success. Building a business requires a lot of trial and error, one of the key elements in generating a successful business.

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