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Podcasting is simply a new way to distribute audio and video files to listeners.

Ipod + Broadcasting = Podcasting

The “pod” in podcast

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ing refers to Apple's iPod digital music player, but an Ipod is not needed to listen to podcasts. A podcast can be listened to on any de

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ice capable of downloading and playing media files.

The most common devices used include ipod’s, other MP3 Players, PDA’s, Cell Phones

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and PSP’s. Podcasts can also be listen to directly from your computer or streaming off the internet.

Podcasting is not just downloadin

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

media files off the web.

There’s more to it. Much more.

Listeners subscribe to a podcast show. Then special software periodically che

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ks to see if any new podcasts are available. If a new show has been created, the software automatically downloads the audio file to the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ubscribers PC or directly to a portable media player such as an Apple iPod.

In this sense, podcasting is like "Tivo" for internet audio

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

and video. In fact, Tivo now supports Podcasting.

Podcasting is quickly becoming a major media force. With stations like ESPN and Disn

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

y now publishing podcasts on a regular basis, it won’t be long before it’s mainstream to the public. So who started this monster?

Pod

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

asting has evolved to what it is today because of a number of different technologies coming together.

Portable media players, MP3’s, RS

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

2.0, podcatcher software and the popularity of high speed internet all play a big part in making podcasting possible.

Podcasting as we

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

know it today can be traced back to two podfathers.

Adam Curry and software developer Dave Winer are credited with developing Podcastin

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

as it’s heard on MP3 players around the world today.

Adam Curry developed a program called ipodder that allowed him to automatically d

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

wnload internet radio broadcasts directly on his portable MP3 Player.

Dave Winer heavily promoted RSS (Really Simple Syndication), main

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

y used by bloggers and news-like sites to syndicate their content to RSS-aware programs called news aggregators. Curry and Winer then de

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

eloped a way to send media files through RSS feeds.

So how can you begin podcasting?

It’s easy. In the most basic form you have 3 step

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

.

1. Record your audio and convert it to an MP3

2. Create a simple text file called an RSS 2.0 feed that describes your file

3. Uploa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

your MP3 and RSS 2.0 text file to the web.

Head over to http://www.podcastalley.co

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

and check out some podcasts and see what others are currently doing in the world of podcasting.

If you think you might have a show

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

in mind don’t hesitate to get started. Podcasting is still in it’s early stages. You can quickly have a worldwide audience for your show

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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