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“Interactive Podcasting” is a term that is yet be uttered by the podcast masses. However, in its infant stages it poses a direct threat to the special features market of DVD’s, and as it grows, it will certainly revolutionize the way we view television forev

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

er.

What is “Interactive Podcasting” you may be asking.

In an article I wrote a few months back I made this statement,

“Podcasting in my opinion is the genesis of Video Internet Technology. That is, the merging of what we know as the “internet” and curren

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t broadcast, cable or satellite programming. It has long been discussed that the internet and television would one day be one in the same. But there has not been much talk into how this transition, into a new future of “Informative Entertainment” or “Intel

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ligent Programming” will develop.

Video podcasting has opened the floodgates for internet television to directly compete with traditional broadcast television. Over the next few years, companies like Microsoft and others who have already introduced home T.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

. set-top boxes, which will stream internet feeds directly to televisions in your home. This is the birth of home internet television in its purest form.

Everyone owns a DVD or two, right? If not, you have at least watched one, I hope. Now, when you put

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

a DVD into the machine and turn it on, it takes you to a menu screen. This menu screen gives you options to choose from, such as scenes, extras, director’s cut and so on. These extras are huge draws for DVD sales, like Shrek, Star Wars, etc. The reason th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ey are a big success, is because they put the power of choice in the hand of the user. Whatever your choice may be, the DVD will follow, and execute.

So what if podcasting had the ability to implement “user options”? What if you were watching a Video Podc

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

st, and have the ability to choose different features of that podcast by simply placing your cursor over the screen and choosing your option. What if you had the ability to alter and control video, with the same user applicability that you can on a webpage

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

or search engine.

Podcasting has just ventured into the video phase, where everyone from amateur producers to billion dollar media companies are scrambling to figure out how to make this medium useful, and of course, profitable. So as the medium evolves, t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

he user will demand more from the industry, and a response will be absolutely necessary, in order to make digital media as viable and powerful as a DVD and VHS tapes once were.

The response society will need, is to make digital content as interactive as a p

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ysical product would be and then some.

Because what good is the new “Pirates of The Carribean Movie” being delivered to your home set-top media device, if you can’t choose to watch how they produced the new spectacular sword-fighting scene you heard about?

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Right now podcasting is the first step in the direction of internet television, it has opened the door for subscription based technology to thrive on the internet. And that is the birth of internet cable television in its purest form. So as the podcast mas

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ses start to grow into the hundreds of thousands and millions of viewers per podcast show, the industry will start to add user options to its shows, and these options will be interactive in their nature.

For example, let’s say you are watching a popular vid

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

eo podcast like What I Want Fitness ( http://www.WhatIWantFitness.com ). This show features personal training advice from an instructor, and during the session you are watching, you see a particular exercise that you really liked, and would like to see more

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

variations of. So what if you could take your mouse and click on the trainer’s bicep, and as you did that, the screen would open a list of bicep exercise shows that are available, as well as text on the bicep muscle structure. You could then instantly trans

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ition to a new bicep exercise, or maybe click on the text to learn a little more about the muscle you are training.

Now this is a very simple example, but very true to the power of interactive podcasting, and eventually interactive iTV. Podcast shows that

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

start implementing these features will attract a huge viewer response ratio, where a show will then be able to alter its programming in direct relation to the data and feedback it is receiving from its viewers. This will only make programming better in the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

uture. If 75% of the viewers are choosing to look at resistance related exercises, then the show will be able to get that data from web statistical information, and implement the changes to serve their audience better on the next show.

As this power is imp

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

lemented by the major media conglomerates of the world, internet television will take off, and the merge of the television and the internet, will have occurred.

You see, until practical applicability of interactive programming is made prominent, internet te

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

levision will not see its true potential. But once it does catch on, Interactive Podcasting will be seen as the birth of this revolution in media delivery.

Now, if we could just get the browsers to keep up and give us the support we need in the xhtml level

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The human mind is a computer. You programme your computer by the input you feed into it: learning, knowledge, experience and so on. If you programme your mind with images of failure, you will fail. If you build a bank of success images, your computer will direct you to success.

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