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Digg It - Podcasting vs Radio
Is the podcasting vs. radio' showdown finally about to take center stage?
It looks like podcasting and other alternative sources of entertainment have finally caused traditional corporate radio to react.
In November of 2004, Bridge Ratings &
It looks like podcasting and other alternative sources of entertainment have finally caused traditional corporate radio to react.
In November of 2004, Bridge Ratings &
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
Research released a report that indicated that the terrestrial radio audience was slowly slipping away.
During the last few months of 2005, the reports show that for the most part, that ‘slippage’ has either stopped or slowed down.
The youn
During the last few months of 2005, the reports show that for the most part, that ‘slippage’ has either stopped or slowed down.
The youn
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
gest group – 12 – 24 years of age – showed the most interest in alternative media and the least interest in traditional radio.
The older groups showed slight increases in their use of radio, even though many are still spending a lot of time w
The older groups showed slight increases in their use of radio, even though many are still spending a lot of time w
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ith what’s considered alternative media: TV, Internet, Recorded Music, Books and Magazines.
The report doesn’t break out the impact of podcasting, but it does mention iPods and MP3 listening as having an effect, especially on the younger demo
The report doesn’t break out the impact of podcasting, but it does mention iPods and MP3 listening as having an effect, especially on the younger demo
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
graphics.
To me this makes sense. Younger audiences are more drawn to new technologies. They’ll glom on to MP3 players and podcasts and reject a lot of the tradition time-wasters of their parents like books and TV, in favor of downloading son
To me this makes sense. Younger audiences are more drawn to new technologies. They’ll glom on to MP3 players and podcasts and reject a lot of the tradition time-wasters of their parents like books and TV, in favor of downloading son
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
gs online, browsing the internet and sticking those earbuds into their head and tuning out any local radio station.
Coming from two-plus decades in radio, I know how hard it is to get and maintain an audience when you DON’T have all of the co
Coming from two-plus decades in radio, I know how hard it is to get and maintain an audience when you DON’T have all of the co
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
mpetition of 2006. In 1976, you might have had a local paper and a few TV channels and a handful of local competing radio stations.
So a radio programmer today now has to compete with 500 channels of cable TV, satellite radio, podcasting, not
So a radio programmer today now has to compete with 500 channels of cable TV, satellite radio, podcasting, not
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
to mention the other traditional media sources, such as local and national newspapers and magazines, etc.
Where does that leave radio and podcasting?
From a personal standpoint, I don’t have much interest in local radio. Sure it comes up on
Where does that leave radio and podcasting?
From a personal standpoint, I don’t have much interest in local radio. Sure it comes up on
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
occasion in my car, but only because I’ve gone through all my CDs and would rather have a local station fill in the space instead of silence.
As I go to sleep, I have my clock radio playing a local classic rock station. Unfortunately, the st
As I go to sleep, I have my clock radio playing a local classic rock station. Unfortunately, the st
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ation is owned by a big media corporation that owns hundreds, if not thousands of radio stations across America. So their announcers are directed to not say a whole lot and as a result are allowed to have very little personality. And ‘after ho
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
urs’ – when there is no live person behind the microphone – we get automation, which means no live person, no voice tracking (which would at least sound sort of like a live person); just song – song – song – commercial – station promo liner –
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
song – song, etc…
Bo-ring.
On the other hand, when I fire up a podcast, I am suddenly invited into the world of an actual person – someone who talks, eats, breathes and is passionate about their subject, whether its folk music, cult movies,
Bo-ring.
On the other hand, when I fire up a podcast, I am suddenly invited into the world of an actual person – someone who talks, eats, breathes and is passionate about their subject, whether its folk music, cult movies,
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
hardcore alternative rock or wine-making.
Podcasting is REAL. It may not hold the production value of a professional radio station, but really, who the heck cares? You don’t listen to podcasting to get the highest quality. You listen to a pod
Podcasting is REAL. It may not hold the production value of a professional radio station, but really, who the heck cares? You don’t listen to podcasting to get the highest quality. You listen to a pod
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
cast to get a real person.
And that’s what will continue to draw more and more people to podcasts, whether listening or getting in front of the microphone and creating their own podcast.
I believe as humans we need the personal interaction,
And that’s what will continue to draw more and more people to podcasts, whether listening or getting in front of the microphone and creating their own podcast.
I believe as humans we need the personal interaction,
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
and if it means listening to a guy sit in front of a campfire, playing his ukulele and whispering about the stars above, then a lot of us are in; we’re there!
Radio is not going away. The smart programmers are going to let their air staff bec
Radio is not going away. The smart programmers are going to let their air staff bec
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ome more real, especially when they see the inroads that podcasting will continue to make into their audience. Oddly enough, local radio stations have an advantage. In the city I live, there are a couple of local stations. One plays a lot of s
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
yndicated programming and very little local programming. They survive because they offer a good lineup of national talk programming.
The other station is completely local: everything you hear is done from their studio, from playing the weird
The other station is completely local: everything you hear is done from their studio, from playing the weird
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
mix of songs which make you want to laugh, cry, shout, cringe and turn the damn thing off – all within a 30 minutes span – to the local announcers who are at various stages talented, untalented, polished, raw, goofy, tender, idiotic, passionat
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
e and uncaring.
Above all, they’re REAL. And that's the ultimate attraction - and repellent.
It’s like the locally owned radio stations are already doing what podcasters are doing – being human.
It’s just that podcasters still have extreme
Above all, they’re REAL. And that's the ultimate attraction - and repellent.
It’s like the locally owned radio stations are already doing what podcasters are doing – being human.
It’s just that podcasters still have extreme
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
latitude, and the local radio folks must stay within certain boundaries.
So if it’s the limitless boundaries you’re looking for in your world, find a podcast that speaks to you, listen to them support them, and let them know you’re out there!
So if it’s the limitless boundaries you’re looking for in your world, find a podcast that speaks to you, listen to them support them, and let them know you’re out there!
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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