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Podcasting is the newest craze on the internet and it continues to expand on a daily basis. Former MTV host Adam Curry and software developer Dave Winer are c

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

redited with developing podcasting. Curry wrote a program called iPodder which allowed him to automatically download internet radio broadcasts to his iPod and

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Winer was instrumental in promoting RSS. (Really Simple Syndication).

What is RSS? RSS allows people the ability to subscribe to their favorite blog or podc

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

st and the information can be automatically downloaded to their computer. Subsequently, Curry and Winer devised a way to send audio files through RSS feeds.

T

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

he term Podcasting comes from “iPod” and “Broadcasting”. However, you don’t need an iPod in order to record or listen to a podcast. Anyone with a computer or

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

mp3 player can listen to a podcast.

From radio talk show hosts Al Franken to Rush Limbaugh, traditional radio is embracing podcasting. In addition, talk show

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

host Sean Hannity and NPR (National Public Radio) are offering their shows in the form of a podcast.

Television is also welcoming podcasting. ABC News, CBS

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

60 Minutes”, TV Guide and Ebert/Roeper Movie Reviews are all available through podcasts.

What is Podcasting? Podcasting is an audio file that you create on y

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

our computer and then upload it to the internet so other people can hear it. All you need is a computer, microphone and voice-editing program.

Anyone can pod

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ast. It is perfect for women, men, students, work-at-home-Moms and seniors. If you have something to say, podcasting is a great way to accomplish this goal.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Do you have a favorite hobby that you would like to share with others? Are you a business owner who would like to increase customers? Have you ever dreamed

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

of being your own talk show host or disc jockey? With podcasting, all of the above things are possible.

You could have your very own podcast up and running t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

day.

What do you need?

1. A Microphone

You will need a microphone for your computer so that you can record your show. You can purchase a decent microphone

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

at any computer store or Radio Shack. (http://www.radioshack.com).

2. A Voice-Editing Program

Voice-

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

diting programs allow you to record and edit your show. There are two free programs on the internet that you can use.
(a) Wavepad: (t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

http://www.nch.com.au/wavepad">http://www.nch.com.au/wavepad)
(b) Audacity: (http://audacity.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ourceforge.net)

3. Upload Show to Website or Hosting Company

After your show is recorded, you will need to upload it to the internet. You can either pu

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t it on your website or you can use one of the many hosting companies. Podblaze.com (http://www.podblaze.com

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

>) is one company where you can host your podcast.

As you can see, podcasting is very easy to start. We are at the beginning of this roller coaster ride tha

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t will hit astronomical proportions as time goes on.

The only way to decide if podcasting is for you is to start. Take the first step and see how you like it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

Let’s face it, it's arguably a better choice to outsource any and all of your work that can be supplied by other means. There are a great number of businesses in the world that simply distribute other people's work.

This is arguably the hardest thing you will ask a salesperson to do, the part of the job they really hate

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Digg It - How to Podcast? An Introduction to Podcasting

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