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Podcasting is a technology that coaches can no longer ignore. It has become so popular in such a short period of time that th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e New Oxford American Dictionary declared podcasting as the 2005 Word of the Year.

While it can be intimidating to ge

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

a podcast up and running, many coaches will see the benefits of adding a podcast to their coaching funnel. It will take anot

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

er year before the coaching profession really embraces podcasting as a fundamental part of growing a successful coaching busi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ess, however, the seeds of curiosity will be planted in 2006.

The marriage between podcasting and coaching – otherwise known

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

as podcoaching – has started and here are 3 big predictions in regards to podcoaching in 2006:

The number of c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

aches using podcasting as a marketing tool will increase dramatically. Many coaches are still trying to wrap their mind a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ound the techno-mumbo-jumbo, but will soon launch their own podcasts. The curiosity about podcasting will drive many coaches

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

o educate themselves in the first half of 2006, however, I predict that there will be a dramatic increase in the number of co

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

aches producing and hosting podcasts around September 2006.

Coaches will eliminate complimentary coaching sessions be

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ause of their podcasts. Currently, coaches consume a portion of their time qualifying prospects over the phone using a 30

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

minute complimentary coaching session. However, many coaches complain that for every 10 comp sessions they conduct, only 3-4

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rospects convert into paying clients. This isn’t a good use of a coach’s time or energy. I predict that more and more coaches

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

will drive prospects to their podcasts and eliminate complimentary sessions altogether. In these podcasts, a coach can inclu

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e snippets from a coaching session or a teleclass so the prospects can get used to his or her coaching style. This will make

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

he enrollment process easier for coaches.

Coaches will lead the way in showing people how to make money from podcasts

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

/b>. Because of how easy it is for coaches to get their hands on great audio content from their coaching sessions and telecla

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

sses, coaches have a mountain of resources sitting on their computers that can be used in their podcasts. Because of this, I

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

redict that coaches will take the lead in showing others that money is made driving traffic to the products on your website a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - 3 Big Trends Coaches Will Experience Through Podcasting in 2006

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