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Digg It - Companies Looking to Organize Podcasters
Of course it was inevitable - the continued chase for podcast revenue. Once iTunes jumped in, followed by large corporations who started creating and distributing
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
their own podcasts, it wouldn’t be long before some one came up with the bright idea to cash in on the myriad of small, independent podcasters.
The challenge is t
The challenge is t
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
o organize all of those podcasters, supply the advertising, collect the money and somehow split it up equitably. And apply this idea to a group as diverse as you’l
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
l ever find. In fact, the word ‘group’ is applied arbitrarily.
However, let’s take a quick look at the players:
First there’s here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
However, let’s take a quick look at the players:
First there’s here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
le.com">Audible.com. In a recent press
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
release, they outlined their strategy: “..tools that enables podcasters to build multiple revenue streams around capabilities such as advertising management, d
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ynamic ad-insertion, underwriting and secured transactions.”
Podtrac promises to "specialize in highly targete
Podtrac promises to "specialize in highly targete
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
d podcast advertising, by precisely matching audience demographics and interests with the appropriate advertising for those listeners and viewers.” They also perfo
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
rm “valuable third party measurement services of podcast circulation.”
Then there’s Castfire, which “allows c
Then there’s Castfire, which “allows c
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ontent producers of audio and video to generate advertising revenue by seamlessly connecting them with media buyers and consumers.”
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
www.podvertiser.com/">Podvertiser, which is launching in 2006, offers to “enable you to generate revenue from the podcasts you love to create.” They do this by
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
hosting your podcast, tracking it and inserting ads in it.
Fruitcast likens the challenge of adding adverti
Fruitcast likens the challenge of adding adverti
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
sing to podcasts similar to what Google’s AdSense does. When you sign up for their service, each time a listener downloads the program, they’ll automatically add a
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
sponsor’s message at the beginning or the end of the program.
I skimmed several of these programs and realize that there are pros and cons to all of them. The bi
I skimmed several of these programs and realize that there are pros and cons to all of them. The bi
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ggest gripe from podcasters about these systems seems to point to Audible.com because they're using a proprietary (closed) system, including their own audio format
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
astic about Audible.com's business model and was looking forward to having access to the statistics that Wordcast will generate.
"If you're podcasting with some s
"If you're podcasting with some s
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ort of business model, and somebody's going to do the tracking and hosting and more important to do the customer support for you, this is a great, fabulous thing,"
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
said Paul.
Bloggers have generally weighed in heavily against Audible.com, though, so it’ll be interesting to see where this whole thing goes.
If you’re a podca
Bloggers have generally weighed in heavily against Audible.com, though, so it’ll be interesting to see where this whole thing goes.
If you’re a podca
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ster and are looking for ways to generate a few dollars from your podcast, I’m sure it’s worth your time to take a look at these emerging technologies and services
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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