Digg It - Internet and Businesses Online

Portable audio and video players are everywhere. With this new technology comes the fast growing industry of podcasting. So how does your business use Podcasting?

Podcasting has evolved over the past year as a new medium for broadcasting. It has me

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rged the terms “ipod” with “broadcasting” and formed what we now know as “Podcasting”, or personal on demand casting as industry insiders are labeling it.

Major corporations are just now beginning to see the benefits of podcasting on a national bas

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

is. But the best part about this new industry is that it serves the local city and state communities as well, by using nanocasting services. Nanocasting is a model for commercial podcasting based on established media and direct marketing principles.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Nanocasting differs from early podcasting by beginning with a clear definition of the target audience, the business model, the revenue model and use of a system specifically developed for targeting commercial audiences called RTS (Really Targeted Sy

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ndication). The objectives go beyond advertising, sponsorship and subscription based thinking to use podcasting in very creative, customized, commercial applications designed to achieve specific measurable business goals.

In order to develop a high

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y effective business podcast, the first and most important factor is targeting; a plan must be developed that identifies your ideal customer. Podcasting is a medium that offers unparalleled access to niche markets, based upon consumers accessing con

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tent on-demand to their specific tastes. In most cases these podcasts are series, where subscription based “tagging” or RSS technology, allows the user to click a subscribe button once, and receive all the updates to come in the future as soon as th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ir published.

This sort of medium, coupled with this technology, allows businesses to identify consumers, and it gives direct input into their lifestyle preferences, habits, wants and needs. This makes podcasting an extremely viable and quantifiabl

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e business tool.

Here is an example I will give you:

Let’s say you are Pampers Corporation; you have newborn mothers and expectant mothers all over the world buying your diapers and using your products for their kids. At the next P.R. and marketin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

meeting when the discussion arises, “How do we better reach our mothers?”, and “What will form a stronger bond with our company over Huggies?”

You mention podcasting, and here is an idea for free. “Well, how about we utilize this new medium of pod

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

casting to target our mothers with informative audio and video podcasts. We can put out 10-15 general 1-3 minute podcasts, which will detail an array of topics from “what to do about diaper rash” to “choosing the right size diaper for your baby”.” T

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

his will give mothers the ability to go to the website to hear and see this information, or better yet, they can subscribe to the Pampers feed and receive on demand updates to their personal MP player.

This is how a business can integrate podcastin

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

on a national level, and be highly effective with their usage of the technology. On a smaller scale, podcasting can be used to target highly specific niche demographics, using nanocasting models.

Here is an example:

Let’s say you are a local acco

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

unting firm with a customer base of anywhere from 1,000 clients to 50,000 clients. You have been sending out monthly newsletters and quarterly advisory notices, however you are looking for a more effective medium to get this information across to yo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r clients.

You can develop an audio podcast, which can be used in streaming emails as well as downloaded to personal devices that will cover these important topics. You could develop a standard 5 minute nanocast, which speaks on the specific topics

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

of information you are looking to make public, and do it through an appealing listening experience.

Another example could be local restaurants, looking to offer promotions to customers to help drive traffic in their business. Nanocasting allows yo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to target specific demographic regions; states, cities and even zip codes. A restaurant could use a local podcast directory to reach markets that are centralized to his location and will convert into new customer traffic. You can already imagine th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e local pizza shops’ weekly podcast featuring their half off secret item of the week; you have to know the secret word to get half off the item.

Business podcasting is an incredibly valuable advertising, marketing, and public relations tool for any

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

business, when practically applied. The idea behind podcasting, regardless of what size business you may be, is; define your market clearly, and be creative with the information you are relaying. These concepts, mixed with a professional podcast pro

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

duction, will lead your business to on-demand success with your target audience.

Contact Ryan Hoback...305-670-0998

http://www.WhatIWantPodcasting.com ..... info@WhatIWantPodcasting.co

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/74190/diggit-Business-Podcasting---Developing-Podcasts-and-Nanocasts-that-Reach-Targeted-Markets.html">Business Podcasting - Developing Podcasts and Nanocasts that Reach Targeted Markets</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/74190/diggit-Business-Podcasting---Developing-Podcasts-and-Nanocasts-that-Reach-Targeted-Markets.html]Business Podcasting - Developing Podcasts and Nanocasts that Reach Targeted Markets[/url]

You've never read these tips anywhere else. John McKee, a business success coach who, as a senior executive for over 25 years personally hired, promoted and fired literally thousands of people, provides fresh insight into how to get promoted.

We all like to go to events and meet potential new clients. Whether you attend a lunch meeting or go to a seminar, you should always be on the lookout for new business. Where we all fail if the follow-up with the new people you meet.

This is a little tip I got from Alex Sampson, a true marketing master. Fact#1: The ownership of an optin list of subscribers is the #1 thing you can do to promote your product or services, you canno...

Tags

Links

Digg It - Business Podcasting - Developing Podcasts and Nanocasts that Reach Targeted Markets

Related Articles: