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Podcasting is a great way to reach people and deliver your message. But what happens when it gets your web site shut down?

No, I'm not talking a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

bout copyright issues, spam or any of the things you might think of. I'm talking about the problem of "bandwidth". I'll bet you never even though

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t of that!

Here's the problem: Podcast files can be very large. Some of them are over 75MB in size. Every time a file is downloaded you're using

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

bandwidth. And your web host puts a limit on how much bandwidth you can use per month.

A great many web hosts will simply shut down your site wh

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

en you reach your limit for the month. Often they don't even let you know that it's happened. When it does, though, your web site and your podca

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

st are BOTH "off the air".

Let's look at how and why this happens. Suppose you have a 10MB podcast file you want to share with the world. And

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

let's suppose you have a few people listening. But how many? If your host gives you 10GB per month, up to 1000 people can download the show. So f

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ar, so good.

Now suppose you get your podcast listed in iTunes. Suddenly up to 40,000,000 people are aware of your podcast. Many of them will

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

want to hear it. That's great, right?

Well, it is and it isn't. If too many people start listening to your podcast, you'll end up using all of yo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ur bandwidth. There's nothing left for delivering web pages. So your site goes down. Or - you get hit with a huge bill for those extra gigabyt

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s(GB) of bandwidth.

OOPS! You've just become a victim of your own success. It has happened already. One podcaster got his show listed in iTunes

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

and went from 100 listeners to 6,000 listeners in a few days. His podcast used 100GB of bandwidth in 3 days!

Guess who had to pay for it? Yep, HE

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

did. Now this guy is very serious about his show, and he pays the 100s of dollars a month to make it available. Not everyone can do that...

So

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

what's the answer? That depends. How serious you are about having people listen to your show? Can you make any money with it? Will you make enoug

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

h to at least cover your cost? And can you keep your web site "live" for taking orders, etc.?

There are sites that will host and deliver your pod

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

cast for a fee. The quality of service and the pricing varies. But at the very least, your web site won't be shut down just because your podcast

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

has become too successful.

Choose a podcasting service site that has a package you can afford. Be sure that they actually deliver what they pro

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

mise. Be prepared to pay more for better service. And be sure you can get help if you need it. Ask for actual customer's comments!

For ease of u

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

se, a short learning curve and fanatical customer service, I highly recommend:

http://www.podblaze.com

Podcasting is a fairly new medium. It's b

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

een around for about a year. The growth rate is phenomenal and it's here to stay. The only question, really, is... When will you start podcasting

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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So often consultants will claim to have worked with 20, 50, 100 or even more Fortune 1000 companies and you will see this listed as a fact on their websites or they will tell you this when trying to sell you as a client. Of course if you ask them to name the companies, instead they send you a list of 5 contacts or references? Really, five now, personal friends or actual clients?

Finding the best products to sell on Ebay is critical in being successful on Ebay. If you target the wrong products you are doomed to loose money. Here is an easy process that you can follow to uncover those profit pulling products that sell like hotcakes.

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