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Podcasting has all the ingredients to become a major technology trend. Podcasting has started with little fanfare but has the potential to become a giant wave due to a number

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

of factors going for it. The word Podcast might have been roughly derived from iPod and broadcast (it sure sounds like that to me so don’t hit me if I am wrong! ).

The proces

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s works pretty much like radio except that the broadcast is done via mobile devices and the power of content delivery via the internet. This new form of broadcasting of infor

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

mation opens up tremendous opportunities for dispersion of information, entertainment and news.

Podcasting is a fairly new technology and people are building up refined appli

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

cations to use this medium effectively. Advantages of Podcasting are making the proposition attractive enough for major companies to consider it a serious communication mode.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

RSS 2.0 is the chosen form for podcasts and newer versions of this feed system are expected soon.

Inherent advantages of podcasts are:

No need to invest in a new piece of ha

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rdware: Podcasts are easily available to all users of iPod and similar mobile .The sheer size of the iPod cult if I can call it that, is increasing at a scorching pace. All a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

user needs to do is choose the subscriptions which he or she would like to subscribe to and download the programmes.

New lease of live to radio programmes: Radio programmes h

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ave been revived by the new generation of podcasters. A number of old radio programmes which have had a mass following in their hey days are now being evaluated to be cast via

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

podcasts. A huge chunk of high quality content becomes available thanks to this revival.

Can advertisers be far away? Advertisers have the ability to identify new advertisin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

opportunities at the slightest whiff and Podcasting forums are already working hard to get the advertising industry hand in glove with the Podcasting community. Influx of adv

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ertising dollars will lend more credibility to Podcasting and this medium will be taken more seriously as well.

On demand broadcast: Podcasters and listeners rule this medium

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

by offering a high level on-demand listening. You can use this service at the time when you want to, pretty much like video on demand but has greater success due to the low d

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

emand of bandwidth. This is probably one of the biggest advantage of Podcasting and might be the core reason for it to success phenomenally.

Your own Podcast studio and very

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

little investment: So who are podcasters? A podcaster can be anyone who has access to the internet, a decent computer and some software knowledge. Podcasting requires very lit

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tle investment by way of hardware and software. This advantage of Podcasting can thus be done by almost anyone who has an interest in it and has some content to share with the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rest of the world,

Creativity is highly rewarded in the podcaster’s world: Content is king and high quality creative content is instantaneously rewarded by the Podcasting co

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

mmunity which can be measured by the number of subscribers. Thus it is quite easy to gain overnight success if the content of the broadcast is unique and exciting.

Podcasting

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

thus has number of benefits both the for the community within and without. A unique mass media which does not cost a lot to distribute and develop content for. Like all new

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

technologies, the technology will have some teething issues but the force promoting it should be good enough to get the technology roaring with success in the very near future

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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