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There you are, flipping through the radio stations yet again, looking for SOMETHING, ANYTHING, worth listening to. Maybe you’ll find a song here or there that you like, or a talk show on a subject you ar

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e interested in. Then it’s time to flip the stations again. “What I need,” you think to yourself, “is my own personal radio station.”

Enter the world of podcasting! Podcasting is just like having your o

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

wn radio station, programmed with your favorite items and ready for you to listen anywhere, anytime. With podcasting, you can listen to:

[o] WHAT you want

[o] WHEN you want

[o] WHERE you want

No more

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

searching and hoping to find a radio station that plays your favorite music. No more missing a talk show broadcast because you are sitting in class or in a meeting at the wrong time. With podcasting, you

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

get just the content you want, from the sources you want, when you want. And there are no ads or commercials! What Tivo has done for your TV viewing, podcasting can do for your radio listening, and ther

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e is no FCC regulations either!

So what exactly is podcasting? A podcast is an audio file stored on the Internet that you can download to your computer or MP3 player and listen to whenever you want. It

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ight be music, or it could be a talk show, a lecture, a recorded tele-seminar, a sermon, a football game, etc. Podcasting gives you the ultimate in choice and convenience.

o Podcasting is all about… CHO

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ICE

Podcasting offers you unlimited choices in listening. Even though podcasting is a relatively new technology, there are already thousands of podcasts to which you can subscribe. No radio station in y

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

our city that plays the indy music you love? Check out East Detroit Radio.

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and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ting podcast.

You can find a podcast on literally any subject you are interested in! In fact, www.podcastalley.com currently lists 2,380 podcasts in 15 different categories, while www.ipodder.org lists

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

4,493.

Another advantage of podcasting is that, because podcasts can appeal to niche audiences, they can cover their topics in much greater depth and be far more informative than regular radio broadcast

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s, which must appeal to a wide audience. Also, with a podcast, you can back up and listen to a segment again if you missed something the first time. If you come to a segment that is boring, you can fast-

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

orward. You can listen as many times as you want to all or part of the podcast. And you can stop listening all together for a few minutes, hours, or even days if something else comes up.

o Podcasting is

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

all about… CONVENIENCE

MP3 files have been available for download from the internet for years. But what makes podcasting different and truly useful is that you can subscribe to programs you are interes

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ted in. This means you don’t have to check your favorite podcast web sites every day for new episodes and manually download them.

Instead, free podcasting software automatically downloads new episodes t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

your computer as soon as they are available. This makes it easy and convenient for you to stay up-to-date with your favorite podcasts.

Once your podcasts are downloaded to your computer, you can synch

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

them to your MP3 player, burn them to a CD for playback on your CD player, or simply listen to them through your computer’s speakers. This gives you the ultimate convenience of listening to your programs

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

at your leisure. You can listen to the podcasts whenever you want – as you are driving, walking, exercising, knitting, etc. With a podcast, you can be mobile, live your life, and listen to your content

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

NYWHERE.

o Podcasting is… FREE & EASY

Not only are podcasts themselves generally free, but so is the podcasting software you need! Both podcasts and podcasting software are easy to find on the internet

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

and are easy to use.

Podcasting is… waiting for you!

If you haven’t been exposed to podcasts yet, you soon will be! Podcasts are literally everywhere now, and more podcasts are being created every day

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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