Digg It - Internet and Businesses Online

One of the first big mistakes Internet marketers make is to try to copy what they think is successful. They hear stories of how popular sites like Digg

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

or MySpace have become and their first thought is to try to copy those ideas without putting any thought into whether those sites are worth copying or

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ot.

Simply because a site receives a lot of traffic doesn't mean that it's profitable or that its underlying business model is worth copying. Many sit

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s are successful because they came along at the right time and filled a unique need in the marketplace that just doesn't exist anymore. Many more sites

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

seem successful, but can't turn that success into significant income for their owners.

Digg receives tons of traffic but barely breaks even financially

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

MySpace and Facebook have millions of users but those users are strongly tied to those sites because of their strong brand and because that's where th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

eir friends are. Even if you were to come up with a better version of Digg or MySpace (and many have tried), a critical mass of people have already com

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

itted to using those sites and there just aren't enough unaffiliated people in those markets for your "me too" site to be successful.

The million-dolla

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

home page is another good example. Being first to market with that idea and a great public relations campaign were what made that site successful, not

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the underlying business model. But, thousands of copycat sites popped up trying to siphon off some of its success without understanding that the busine

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s model relied on factors they simply couldn't duplicate. None of them could hope to capture the media attention of the original and that's what made i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t as successful as it was.

While there are certainly ideas in the Internet marketing world that are worth copying, it's rare to find a successful websi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e that you'll make money copying. Typically, successful websites become successful due to almost random factors and those factors simply can't be dupli

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ated by the second or third movers in a market.

For example, while it's certainly lucrative to run a popular Internet marketing forum, you'll face a lo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

g hard road if you enter that market now with your own copycat Internet marketing forum. The big players are simply too entrenched for your entry to at

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ract many of their users without a compelling reason for those users to defect. Unfortunately, "I want to make money with my forum too" is not a compel

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ling reason.

Your path to success will be much shorter if you break out of the copycat mindset. Big success doesn't come from trying to imitate someon

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

else's big success. Imitate their methods, imitate their approach to marketing, and imitate the principles that made them a success, but don't try to

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

mitate their ideas. Their ideas were successful because of a unique combination of their effecti

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e action, their experience, their reputation, and a healthy dose of good timing and good fortune that will be nearly impossible for you to duplicate

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/74292/diggit-Why-Would-You-Want-To-Be-The-Next-Digg.html">Why Would You Want To Be The Next Digg?</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/74292/diggit-Why-Would-You-Want-To-Be-The-Next-Digg.html]Why Would You Want To Be The Next Digg?[/url]

ISO 9000 is a set of standards internationally accepted by businesses and consumers. It allows organizations to establish and monitor quality management systems. ISO 9000 standards are considered to be generic standards since they can apply to any business, product or service irrespective of the industry. They have been developed and are maintained by the International Organization for Standardization (ISO).

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