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Have you ever thought about publishing your own e-book? There are lots of reasons why you should, even if your business isn’t online. One of the best ways to drive visitor traffic (prospective customers) to your web site is to offe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r the reader something at an excellent price or for free. It could be an e-book filled with specialized knowledge that the prospect needs in his or her business or affairs. (If you’re unsure as to what an e-book is, it’s basically

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

an electronic book, usually presented in the form of a Pdf (portable digital format) that can be downloaded to another’s computer within seconds). Most people aren’t that interested in reading a sexy romance novel or spy thriller o

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

their computer screen, but for “how to” non-fiction, it works beautifully and the price is right.

But why bother? There are many reasons why writing your own e-book(s) is an intelligent marketing tactic to employ.

Firstly, the e

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

-book will position you as an “expert” in your field. They are the perfect medium for communicating knowledge that is your specialty; knowledge they need. E-books are easier, quicker and more profitable to produce than a real, phys

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

cal book. They use up no paper (less trees dying), they do not have to be printed, bound, packaged, mailed or shipped; there is no shipping cost, you are usually paid before they get their book. The customer is able to satisfy his

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

or her need for instant gratification, since the e-book is on his/her computer less than five minutes after paying. No travel, no parking, no hassle. You want it – it’s yours within five minutes. Moreover, you are able to reach a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lobal market with your e-book. No need for bookstores.

This doesn’t mean you have to ignore physical books. You can take your e-book's manuscript, add to it, get it published using POD (publishing on demand) and have it listed wit

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

h the major online book sellers and in bricks and mortar bookstores everywhere. There is nothing like giving a prospective customer or client a copy of your latest book. You can even sign it for him too. Now the law of 'reciprocity

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

comes into play: you gave him a very personal gift; now he should at least be amenable to buying from you, now or in the near future...and he will tell dozens of others about your book-gift!

Here’s the nicest part about e-books:

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

unlike a physical book, if you write your own e-book, you get to keep all the profits. Additionally, if you plan your e-book right, there are many other opportunities for multiple streams of additional income. I

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

f you are going to explain a variety of ways to do things, and there are other suppliers on the web who provide those services (and you don’t and are not in competition with them), you should investigate becoming an “affiliate” of

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

he other supplier. An affiliate is a unofficial salesperson online who recommends a product or service by offering the reader a live link , so the reader of your e-book, if interested, can click on that link and be taken

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

instantly to the web site of the other supplier to learn about that service. If the reader decides to buy the supplier’s product or service, you get a commission for the sale. (Amazon.com has more than half a million affiliates sel

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ing their books for them). Therefore, without being too obvious or too greedy, choose your affiliate relationships carefully, don’t load up your e-book with tons of affiliate links; but do make some extra money along the way.

Anot

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

her great advantage of an e-book, over a physical paper and ink book, is the ability to add digital resources, including audio and video messages. For instance, if you want to include a specific video in your e-book, you can use a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ive link again to direct the reader to one of the major online video sites like YouTube and Google Video to see your video. A video adds sound and moving images to your e-book. It underscores that this book is w

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ritten by a real, flesh-and-blood human being with a laugh, smile or concerned face. You get to communicate your passion, your intellect, your training, your “expertise” to the reader. You continue to build your credibility with th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

reader, especially if the e-book is designed for just that purpose: to demonstrate your expert status and give the reasons why the prospect should buy what you are selling. E-books are a quick, inexpensive, extremely effective w

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ay to get a strong, relevant message across to your target group. There is no reason not to use them. If you can’t write your own e-book, get someone to help you or a ghost writer to do it for you.

©Copyright, Roy MacNaughton, 200

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The way that you conduct yourself in a negotiation can dramatically the outcome. I've been teaching negotiating to business leaders throughout North America since 1982 and I've distilled this down to five essential principles. These principles are always at work for you and will help you smoothly get what you want:

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