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Congratulations, you’re a speaker. Maybe you’ve just landed your first speaking engagement,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

or maybe you’ve been on the scene for quite a while. But unless you’re one of the high-priced

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

or a fee speakers, the only way you’re going to make any real money from speaking is from prod

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ct sales.

Appearance fee engagements are great - if you can get them. Unfortunately, that’s n

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t the reality for most speakers. The Colin Powells, Bill Clintons, and Norman Schwartzkoffs of

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the speaking world are few and far between.

Which means your ability to make money is almost

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ntirely predicated on your ability to sell your products and/or services from the platform. I

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

you haven’t invested in training for yourself yet on how to sell from the platform I suggest

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ou check out www.johnchilders.com, www.tomantion.com or some of the other resources to help yo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

develop your platform selling skills.

But what are you selling from the stage? If you’re app

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

oaching your business the correct way you’re continually building your own information product

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s empire in your area of expertise That means you’re producing books or manuals, or audio and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ideo-based training materials.

Maybe it’s CDs or DVDs. Doesn’t matter. The important thing is

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

you’ve got a number of products you can promote via you speaking engagements, through your web

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ite, by joint venturing, or by any other number of methods.

Now let’s ask the tough question.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

If you’re having any degree of success your now wearing all of these hats (and more):

- publi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

speaker marketer of your speaking services
- information product developer
-

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hipping clerk
- CD or tape duplicator
- binder assembly
- customer ser

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ice manager order taker travel planner

So you’ve got to ask yourself which of these hats shou

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d you be wearing? Where should you be applying your time and efforts to maximize your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you want to start a business career, the choices open to you are vast. Not only do you need to consider the type of business you want to be in, but the type of work within that business. This is the first of a series of articles on what to consider for a business career.

First you have a dream or idea. Then you make a plan. A dream board is a creative and fun part of a plan. Then you go to it!

Hype has devastating effects on online business. Unless the trend changes 180 degrees, online business will be a horrible environment to deal with.

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