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Digg It - Product Creation - Why is Product Creation so Scary?
Product creation. The term itself sounds scary. And I guess rightly so. I have seen $47 ebooks with less informa
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
tion than in my free ebooks or my $9.77 version. So for some, product creation is a nightmare.
But product creati
But product creati
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
n does not need to be scary or a nightmare. With the right guidance, product creation should be a breeze. Now, I
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
certainly will not be able to give you everything you need to know about product creation in the next 300 words. B
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
t I do believe I can take the fear out of product creation.
Start here. Decide what you want to create. What is
Start here. Decide what you want to create. What is
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
our niche market? Who is your customer? What product do they need more than anything else? What information do t
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
hey need that no one else has systematically organized?
Once you know what information is needed, you can determin
Once you know what information is needed, you can determin
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
the medium of distribution. Is it conducive to writing a book? Or would it be easier to talk about it (create a
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
D)? Or is it something that needs to be shown hands-on (DVD or video)?
Follow these steps to product creation:
1
Follow these steps to product creation:
1
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
Create an outline of everything you need to share to give the customer all the information they need.
2) Divide
2) Divide
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
your main topics into subtopics--for example if you created 10 topics in 1) above, then create 5 ideas for each top
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ic. Now you have 50 ideas. These topics will be your chapters and the ideas will be sub chapters. If you are cre
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ting video or CD, the topics will be individual files or video clips and the ideas will be each of the items you co
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
er in the CD, video, or DVD.
3) Begin to write or record. If you are writing a book, simply choose to write for
3) Begin to write or record. If you are writing a book, simply choose to write for
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ne hour a day. Just write one idea at a time and do not become too concerned with how well the ideas flow together
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
If you are doing a CD, video, or DVD, you will need to make good notes first (it is best not to write the entire
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
script out or it will sound stiff when you read it) and then take one hour a day to record. The first few hours of
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
our recording will probably sound pretty bad. That is OK. Simply listen to it (or watch it) and make the necessary
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
adjustments the next day.
4) Once you have all the parts written or recorded, edit and/or proofread them.
5) Cr
4) Once you have all the parts written or recorded, edit and/or proofread them.
5) Cr
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ate a nice package for your products, create a web page and sales page, and begin selling your new product creation
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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