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"Come on Jeff, you talk about me creating multiple products like I

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

can do it, when I haven't even created one!"

I hear this all the t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ime when working with our members at BuildingYourIdealPractice.com.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

It's much like what Richard Bach, author of Illusions, has said ab

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

out limitations:

"Argue for your limitations, and sure enough, the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

are yours to keep."

I really like to help people get past, and ev

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

en burst through their limitations.

3 Important Principles to K

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

eep in Mind

1. If you have an area of expertise, if you are an

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

expert in something, then you can create products. All that a prod

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

uct is, simply, is your expertise in a sell-able form.

2. When you

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

create and market your products, you turn the typical work model up

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

side down. The typical work model is work once get paid, work once

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

get paid, etc. The work model I learned from Tom Antion, my interne

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t marketing and speaking mentor, is work once, get paid, paid, paid

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

, paid, paid, paid.

3. When you create one product, keep this one

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ork in mind - leverage. When you learn to leverage a product, you l

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

earn that one product can be several products. For example, when yo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

u write an e-book, -that e-book can also be a off-line book or book

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

let, an audio CD, a tele-seminar, part of a home study course, etc.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

With these ideas in mind, get going on becoming a product machine

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Customer Relationship Management, in reality it means changing the focus of your business to become customer centric. Funny thing about that statement is most organizations believe they are already customer centric

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