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In this article, I will tell you step by step exactly what to do to brainstorm an idea and create your very first information product online. If you have already created a product, this article is pr

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

obably not for you. But if you have not….read on and discover the secrets to easily creating your very own information product.

1) You must first decide what that information product will be about,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

what it will teach the consumer. Perhaps you already have an idea, or you have a web site already. If you do, create your information product on a topic that accentuates what you already know, and c

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

omplements your web site. If you have nothing already, think about what you are good at. What do you do better than most of your friends? Has anybody ever asked you to teach a class or made the com

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ent ‘you are really good at that, where did you learn that?…..etc.? Those are great starting places.

2) Start small. Do not try to create a multi-visual multi-part information product on your very

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

first attempt at an information product. It is far better to create a small quality product and give it away for free or for a nominal amount, and allow others to see the quality of your work, than t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

o get in over your head and create a lower-quality product. By starting small, it will give you the confidence to create something bigger in the future. By trying to create something huge, you run t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e risk of not finishing your project, which is a shot at your self-confidence, which can affect your future productivity.

3) Now that you have an idea for what you can share, how can you best convey

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the knowledge? Is it easily conveyed in print form, as in a book or other reading material? Or would it be better suited to an interview, where someone would ask you leading questions, and you would

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

answer their questions? For this type of information product, you might consider creating a CD containing your interview, or even a series of CDs that would teach your skill. Or is your skill set m

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

st easily shared with others by showing them how to do it, hands-on? In this case, you might want to consider doing a video or a video series. Simply have someone video you performing the skill you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ish to teach.

4) Once you know your medium (book, audio, or video) begin an outline of your material. For either medium, create a master outline. This master outline will be a listing of all the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

topics you want to cover, for example, maybe 10 or 12 primary ideas that need to be conveyed. Next, brainstorm at least 5 sub-ideas that would be taught, shown, or demonstrated to fully explain each

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

f your main topics.

5) Now that you have your outline, if you are writing a book, write a section (1-5 paragraphs) about each of your subtopics. Also write an introductory paragraph and a concludin

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

paragraph for each of the subtopics and each of the main topics. If you are doing a CD with an interview, rephrase each of the subtopics and topics into questions, and jot down the ideas you want to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

convey in each of the sections or topics. Although you can write this out, when you actually do the interview you do not want to just read the information, rather you want to be able to talk ‘off th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

cuff’. You want the interview to sound quite natural, not like you are reading the material. If you are doing a video, then you will need to stage each of the steps in your teaching process by your

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

topics and sub-topics.

6) This is the hardest part. Just doing it! All the planning in the world will never get the job done. Because this is your first project, you may be intimidated by the pro

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

cess and scared that if you do not do well, you have failed. In reality, no matter how lousy is your first attempt, you will be a success because you will have done something that probably less than

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

% of the entire population of the world has ever done--created your own product! You will also be able to critique your work and let others critique your work, so that your next one can become better

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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