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New product creation is something very important for the survival of a me

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rchandizing company. No company can survive today without producing new p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

roducts every now and than. The past few decades have experienced lots of

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

advancement in the field of technology and as a result the new products p

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

roduced today may be outdated very quickly by the products produced few m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nths later. Keeping this in view every company has to struggle and come u

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

p with new ideas and products through their research and development. But

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

the problem is that producing a new product is not enough. Launching of a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

new product is equally important. If the launch is not handled carefully

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

all the research and development efforts may go in vain.

If you want to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

launch a product successfully, you can follow one of the following ways.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

First of all, you need to decide how you will be marketing your new produ

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t. You can start off with a soft launch first and than the hard launch. O

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

therwise you can distribute test samples if the nature of your product al

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ows you to. Or you can bring your product in the market and simultaneousl

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

y launch your marketing campaign. The way you launch a new product also d

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

pends on the nature of your product. For example, if a new kind of an aer

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o plane is being manufactured by a company, it does not need that kind of

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

mass marketing as will be needed if you are going to launch a new flavor

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

in ice cream. The product launch will depend on the nature of the product

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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