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Product Launching is truly one the biggest days in any business entity. Like

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the product creation, product launching requires the same amount of thinking

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

on how to make the product publicly known. Everything in product launching i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

calculated. From the time and date of its launching to the most effective t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ol of advertisement to use. Product launchers discreetly choose from among t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e many alternatives just so they can get the assurance that what they have is

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the best. Along with this, there are a few rules that you can use:

• Promul

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ate the product even when it is finally launched but keep the details with yo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

. Make a pre-launch of the product to the public so that you can be able to

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

et their pulse in what the product stands for. Your friends, your relatives,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and your acquaintances are the good sources of your pre launch audience.

• P

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

repare your promotional materials before and during the product launch. It i

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

essential that all advertising materials are ready so that the launching can

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

make a greater impact during its actual launch.

• Choose the best date and t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

me to launch your product. Usually, people are free during Friday and Saturd

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

y, so you can have these days to launch it. Make sure, too that you announce

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the date long before the actual launch so people will have ample time to prep

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

re.

• Distribute your promotional materials weeks prior the actual launch so

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

that you can generate actual traffic. Send out e-mail invitations to all on

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

our list. You may want to leave an opt-in box for those who may show interest

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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