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Launching a new product can sometimes be as overwhelming a task as developing and

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

manufacturing the product itself. However, if you want to be successful with you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

product, the launch is the first important step. Here are eight key ways to quic

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

product launching.

1. Maintain focus. Make this launch a special event at your

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

company, and let other brands and products take a back seat for awhile.

2. Speci

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

l demonstrations. Invite people you think would purchase the product to a special

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

reception or demonstration. Make it exclusive to them only.

3. Attend events. Fi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nd conferences and conventions where your product will be welcomed, even if it is

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

’t released yet. Start your quick product launching months in advance by creating

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hype.

4. Talk to everyone. Whenever you have a conversation with someone, you an

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

your sales staff should find a way to work the product name in, even if the pers

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

on you’re talking to may not be interested in it--he or she may know someone who

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s.

5. Spread the word. Whenever possible, take opportunities to give speeches ab

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ut related items and make your product the focus of the speech. Make your quick p

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

roduct launching thorough as well.

6. Media parties. Hold several champagne rece

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tions for the media, and get them the first press release on the product. After t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e party, continue to send them releases. Keep your product name in front of them.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

7. Plan B. Just in case the release date is missed, have a backup plan and have

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the press statements already written.

8. Press releases on all media. Make sure

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ou cover all traditional media, plus the internet on your quick product launching

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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