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Launching a product is not really my specialty, but since I have launch

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ed 7 products in the last 8 months, I guess I am a little qualified to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

talk about it.

What I think is important to understand is that I am no

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t into million dollar launches.

You see, I did some math when I first

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

got started.

I figure there are only a few million dollar launches – b

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ut most of the big launches are maybe 50,000 dollar launches.

So the g

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

uy decides he is going to use an affiliate processor to do the payments

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

for him – and they charge a few percent. Plus he gives out 70% commis

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

sion to get his big launch.

So let us so he keeps 25% of the money tha

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t comes in.

So on a $50,000 launch he makes $12,500. Which is cool.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

But since his method of operation is to build these products, then le

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t the market wear out the product by everybody promoting it, he has to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

come up with a new one next month – just to keep the money coming in.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

The way I see it, right now I am at $12,000 per month – and the only pe

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ople I sell to are the people on my list. You see, I don’t have to giv

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e away 75% of every dollar that comes in – so to make the same amount o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

f money, I don’t have to work as hard. And since I do not have an army

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

of affiliates, then I don’t have all of that headache.

And one more t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hing – since I am only selling ? as many total products – my customer s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ervice is ? of theirs.

Anyhow, that is my soapbox on product launches.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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