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First start with what you already know and are passionate about. Choose something that you are very knowledgeable abo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ut or have work experience in. What types of books, magazine articles and other literature do you read?

Second begin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

your research on that topic go to the top search engines (Google, Yahoo, Altavista and AskJeeves), get your content

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

together. My experience has been on search engines to go through the first five results on that page and if you are r

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eal tenacious go through the first twenty.

Third take keywords/phrases from your topic and do a search on http://inv

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ntory.overture.com to see what people are most interested in. If this word or phrase has been searched by more than 3

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

0,000 people then this is a topic or area you want to pursue.

Fourth Subscribe to ezines, magazines and other public

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ations in your area of interest. Read books, magazines, newspapers, journals and reports on your topics.

Fifth look

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

for niche topics, uncontrollable situations, problematic situations, issues people have no one has addressed or at le

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ast it is not in publication (meaning out of print).

Sixth in conversations listen to what topics people are searchi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

g for and, have not found a publication on. It may be a topic you have been searching for and have not found a public

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ation on. However it comes to you USE IT! Once you have your topic stick with it, nurture it and develop it.

Seventh

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

never, never, never give up. I started this journey in 1990 with a dream and a thought. I then began to act on that

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

dream and thought in 1996 with classes and research. I then took it to the next level in 2002 and the last four years

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

have been getting to the level I am at now with research, countless hours on the computer and financial set backs.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

read this quote and it was really inspiring “Inform yourself through research. Thorough research may take up to one

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

year, but statistics show that entrepreneurs success in a venture correlates directly to the amount of time spent res

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

earching a venture.”

The steps I suggest above may sound like a lot of work but the reward is good content with cred

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ibility and a road to wealth and success. You are guaranteed to outshine your competition with your knowledge and har

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d work.

This article is first of a twelve part series of How-To’s for the Infopreneur.

Copyright 2006 Arlene Whitin

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When people think of advertising, the first options are usually television, radio, newspapers and billboards. It never comes across the person’s head to use balloons, which happen to be the cheapest of all these methods.

We're living in a time when the rising cost of energy is cutting a deep hole in pockets, and not just those of the consumer at the petrol station. As the price of oil and fuel rises, so do the costs of electricity. As energy costs rise, so does the cost of manufacturing. The end result is rising prices all around. The Department of Trade and Industry (DTI) states that the cost of electricity rose 23% in 2005 alone. The average cost of electricity for industrial uses rose 57% between 2002 and 2005. The construction industry is paying 80% more for its gas, the glass industry is paying twice what they were in 2004 and the energy bills for paper mills across the UK has risen by ?90 million. There’s only so much of that cost that can be handed on to the customer, but there are ways to cut costs in manufacturing without cutting efficiency and production.

I am not sure that many sales people, managers, and small business owners really have a systematic way of planning their tasks and programs. I must be far behind but I discovered for myself recently a very good way of doing that. I have known about story boarding for a long time, however, I was not aware of the business technique of mind mapping.

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