Digg It - Internet and Businesses Online

1) Find out what your client base needs. Email your subscriber list and ask

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

them what they want to learn more about. Write them back and tell them you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

re working on a brand new product that is going to meet their needs. I did t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

is recently, and approximately 4% of my subscribers purchased my new product,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the List Building Manifesto.

2) Create what your client base needs. This i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s probably the hardest part - simply sitting down and creating. The product

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

eeds to be complete, and do everything your sales letter says it is going to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

o. Do not cheat on product creation - it will only hurt you in the long run.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

I have repeat customers who buy everything I produce. Why? Because they kn

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ow that I deliver value, that I deliver what I say I am delivering.

3) Send

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

out pre-launch emails. Tell your subscribers to keep their eyes open for you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

new product.

4) Send out joint venture invitations to other internet marke

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ers who have subscriber lists that have similar demographics to your own list

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

.

5) Test all your product, merchant services, thank you page, and download

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

links. Ask your subscribers to look at your pages and offer you suggestions.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Take their suggestions. Thank them.

6) Design a killer sales page. Learn

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o write good copy. The best product with a bad sales page will flop, guarant

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eed.

7) Release! Send out an email to everyone on your list, letting them

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

now the product is live. Send the email out again the next day. Collect you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

profits.

Bonus step: Immediately begin working on your next product launch

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/74509/diggit-7-Steps-to-a-Profitable-Product-Launch.html">7 Steps to a Profitable Product Launch</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/74509/diggit-7-Steps-to-a-Profitable-Product-Launch.html]7 Steps to a Profitable Product Launch[/url]

Not only during the disturbing periods of change, but in day-to-day management situations too: action is always essential. There are situations however where your team slows down to stop.

Are you are as tired as I am of the hype, the greed and the uncertainty of not knowing which Internet Marketing Guru to trust? We are all familiar with the mind blowing promises made by Marketers hawking their products that we can achieve almost overnight success if we only purchase their product or service. Now, how many times have you been disappointed with the purchase after the fact? Herein lies our story-

Tags

Links

Digg It - 7 Steps to a Profitable Product Launch

Related Articles: