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Real Simple Syndication (RSS) and Atom (Google’s format feeds) is a technol

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ogy that allows distribution of content or content updates to subscribers or

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

people with RSS readers. It’s fast becoming a great way for individuals to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

avoid information overload by using selective RSS “feeds” to pre-filter all

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

their favorite content sites. But RSS is also a great way to add free and r

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ch content to your web site. There are two approaches.

The first approach

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

is just to get plugged into the RSS feeds that you are interested in and the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

personally cherry-pick through the content to find materials useful to upda

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

te your site. There are a wide variety of both smart and dumb RSS feed read

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rs available to do this with.

The second approach is to wire your site dire

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ctly to a feeder to import content. Again, there are a variety of standard

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

scripts, tools, or plug-ins to just that. This allows a steady stream of fr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sh new content to feed into your site.

With either approach the problem the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n becomes a marketing question of what material to pull into your site. Obv

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ously material that is consistent with your targeted marketplace and you own

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

site content is desirable. You can develop your own list of targeted RSS f

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eds or, alternatively, you can employ the services of any of several feed ag

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

gregators. A good example of one such aggregator would be www.syndic8.com.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Whatever your final approach, using RSS or Atom feeds to enrich your own sit

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e content can be an effective way to draw more attention and visitors to you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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BB link (for phorums):
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